Italian makeup brands

16 Best Italian Makeup Brands You Need To Try

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If you’re a makeup lover, then you’ve no doubt heard of some of the best Italian makeup brands, even if you didn’t realize that they’re from Italy. 

From Kiko Milano to Pupa Milano, Italian makeup brands are known for their high quality formulations and variety of products that cater to different skin types. In fact, many global beauty brands manufacture some of their products in Italy, such as Huda Beauty. 

Due to their attention to detail and innovation, Italian makeup brands are a go-to choice for many beauty lovers, including myself. So, it’s about time that I created an extensive guide featuring both Italian drugstore makeup brands and those that are more exclusive. 

Whether you’re heading on vacation and want to know what beauty products to bring back from Italy, or you want a list of Italian cosmetic brands to look out for, I’ve got you covered!

In this post, you’ll find some of the makeup brands in Italy, as well as what star products should be on your radar.

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Top Italian Makeup Brands You Need to Try

Here is an Italian makeup brands list with all the products you should definitely check out.

Famous Italian makeup brands: Kiko Milano

Kiko Milano is one of the most well-known Italian makeup brands, and for good reason. Founded in 1997, Kiko Milano offers a wide range of makeup at affordable prices. 

Their products are known for their bold colors and long-lasting formulas. From lips to eyes, Kiko Milano has some incredible products that won’t break the bank. 

Some of their best products include the Full Coverage 2in1 Foundation and Concealer, as well as the Velvet Touch Creamy Blush Stick. Another product I’d suggest checking out is the 3d Hydra Lipgloss which has been having a moment on TikTok and social media.

Italy makeup brands: Collistar


Collistar is another one of the best Italian makeup brands that has been around for over 30 years. Their products are known for their innovative formulas and luxurious packaging. 

Collistar offers a wide range of makeup, including foundations, lipsticks, and eyeshadows which are perfect for creating both a natural or glam look. Some standout products are the Silk Effect Bronzing Powder and Unico Lipstick.

Italian makeup company: Pupa Milano


Pupa Milano is a fun and playful Italian makeup brand offering a range of colorful and creative products. From bold lipsticks to glittery eyeshadows, Pupa Milano has everything you need to express your unique style. 

With high-quality formulas that are long-lasting and easy to apply, there are plenty of amazing products to choose from. Some of the best include the Vamp Mascara and Wonder Cover Concealer.

Makeup brands in Italy: Wycon Cosmetics


Wycon Cosmetics is a relatively new Italian makeup brand that has quickly gained a following for its affordable products. Their makeup is known for its bold colors and unique packaging. 

Wycon Cosmetics offers a wide collection, including foundations, concealers, lipsticks, and more. A few favorites are the Liquid Lipstick and Intense Lip Pencil

Best Italian makeup brands: Nabla Cosmetics

Nabla Cosmetics is a vegan and cruelty-free Italian makeup brand, known for its innovative products. I have a feeling that Nabla used to be more popular than they are today in the UK, which is a shame since they have some gorgeous products. 

Their eyeshadows in particular are long-lasting and easy to apply, making them perfect for everyday wear. They also have some stunning shades and finishes. However, if you’re simply looking for items for a natural look, then their Side by Side Nude Palette is a good one to check out. 

Iconic Italian makeup brands: Deborah Milano


Deborah Milano is a classic Italian makeup brand that has been around for over 50 years. Their products have elegant packaging, yet they have some good formulations, such as Fluid Velvet Mat Lipstick. 

If you prefer organic makeup, then have an Organic Mascara that is cruelty-free and vegan, as well as an Organic Lip Gloss for high shine. 

Italian makeup company: EspressOh

EspressOh is a super cute makeup brand from Italy, inspired by caffeine. As a cruelty-free, vegan makeup brand, EspressOh has adorable packaging that both millennials and GenZ will love. 

Their makeup products are meant to be quick and easy to use with everything from lipsticks to concealer to mascara. I personally love the Dewy Latte glow booster which works brilliantly as a primer. 

Makeup brands in Italy: Mulac Cosmetics

Mulac Cosmetics gained popularity for its unique approach to cosmetics and its commitment to producing cruelty-free and vegan-friendly products.

They’re known for vibrant and diverse color selections, catering to different skin tones, as well as limited edition collections inspired by different themes. If you’re wondering which products to purchase, then the lipsticks are divine and can be used by makeup lovers and artists alike. 

Well-known Italian makeup brands: Diego Dalla Palma


Diego Dalla Palma products are formulated with sensitive skin in mind which is brilliant if you tend to have a reactive complexion like mine. Their foundations are especially known for being lightweight and breathable, while still providing good coverage. They also offer skincare so if you love their makeup, then you may want to look at their range. While Diego Dalla Palma isn’t what I consider super affordable, they do have some really niche products that are worth the investment – the Face and Body Concealing Foundation is a fantastic full coverage choice for hiding imperfections or tattoos.

Famous Italian makeup brands: Neve Cosmetics


Neve Cosmetics boasts playful colors, luxurious textures, and ethical goodness. From velvety eyeshadows that blend like a dream to lipsticks that make your pout look luscious. 

What are their best products to check out? Take a look at the Eyeshadow Palettes, Mineral Eyeshadow and Foundation as these are ideal for all skin types. 

Organic Italian makeup brands: Purobio Cosmetics


If you’re looking for natural and organic makeup options, you might want to try out PuroBio Cosmetics. Their products are made with high-quality, organic ingredients that are free from common irritants like parabens, silicones, and synthetic fragrances.

Their vibrant eyeshadows in the form of Shadow Pencils and Long-Lasting Eyeliner Pencils are two cosmetic products to take a look at. 

Best Italian makeup brands: Zago Milano

If you’re searching for a makeup brand that combines makeup with the benefits of skincare, look no further than Zago Milano. Whether you want to prime your base with the Moisturizing Primer Stick or conceal your under eyes with the aptly named Ciao Ciao Bags Concealer, this brand has so much to offer. 

Zago Milano specialize in under makeup so you can create a flawless complexion every time. Alongside primers, there’s also an illuminating face cream to create a glowy look. 

Italy makeup brands: Borghese Roma


While Borghese is best known for their mud masks and skincare, they also have a good makeup line, featuring face and eye cosmetics. They only have a small collection online, but their Brightening Makeup base is definitely worth a look, as is their State-of-the-art Mascara

These items aren’t cheap but for the quality and luxe style packaging, it’s worth spending a few extra bucks on. 

Italian makeup company: Licia Florio

Licia Florio stock gorgeous nail polishes, treatment, and remover. Their mix of bright and muted colors means there is something for most people here. Despite their focus being on recycled sports apparel, their sustainable beauty line is vegan and mindful – there’s even a QR code on each nail product which you can scan for a free 5 minute meditation. 

Best Italian drugstore makeup: Astra

Astra makeup is one of the more affordable Italian cosmetic brands. With everything from concealers to mascara and eyeshadow, there’s a range of wearable shades that are beautiful and long-lasting. 

The Universal Foundation and Hypnotize Liquid Lipstick are perfect for an everyday look, but if you want something a little more glamorous for the evening, then the Lip Stain and Glitter Palettes are a must!

Affordable Italian makeup brands: Kost

Kost is another affordable drugstore makeup brand from Italy. There are so many lip products, nail polishes, mascaras, face products, and more. The packaging reminds me of a cross between Milani and Essence – it’s simple yet functional.

The Foundations, blush, and bronzers are products that I want to try, especially for the price. 


Is Kiko an Italian brand?

Yes, KIKO Milano is an Italian brand, founded in 1997 in Milan. The brand is known for its wide range of makeup and skincare products, offering a variety of colors, textures, and innovative formulations.

What is Italy known for in the beauty industry?

Italy is well known for its designer fashion, perfumery, makeup, and artistic approach to cosmetics. 

What makeup brands are made in Italy?

Italy is home to several makeup brands that are popular all around the world. Some well-known makeup brands from Italy include KIKO Milano, Pupa, Diego Dalla Palma, and Collistar.

The Best Italian Makeup Brands – To Sum Up

And there you have it! From the popular Kiko Milano to the affordable Astra and Kost, there are many Italian makeup brands that have something to offer every makeup lover. 

If you want clean, organic makeup, then PuroBio is your best bet, but if you’re searching for something a little more luxurious, you may prefer Borghese or Nabla Cosmetics. 

Whichever of these best Italian makeup brands you invest in, you can be sure of getting good value for money and cosmetics that enhance your natural beauty!

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