best niches for a health blog

44 Health Niches To Jumpstart Your Blogging Journey in 2023

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Are you looking for the best health niches for a blog? Choosing from one of the many health sub niches is a good way to narrow your focus and ensure your blog stands out. 

In this post, you’ll discover:

  • Why you may want to start a health blog
  • The potential difficulties in starting a health blog
  • My health niche list of 44 blogging ideas for 2023
  • Established health blogs to take inspiration from
  • How to start a health blog and make money

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Why should I blog about health niches?

Choosing a health niche is a great idea if you’re a medical student, coach, entrepreneur, or if you simply have an interest in health and wellness.

People within health niches share information about topics covering health, fitness or wellness. This can cover a wide range of health micro niches which I’ll cover in more depth below.

Starting a health and wellness niche blog can provide a wide range of opportunities, including:

  • Monetizing your website/growing it into a full-time business
  • Paid speaking opportunities
  • Offering paid services, such as freelance writing
  • Opening an eCommerce store
  • Becoming a coach

Is it difficult to start a health blog?

Health niches come under the umbrella of YMYL – your money or your life. These are niches that Google considers to be topics relating to a person’s finances or health. 

Typically, general health niches will struggle to get on page 1 of Google search as these are usually dominated by well-known sources like Healthline, who use expert professionals to ensure all their content is factually correct.

Google favors sites like these to ensure the safety of readers.

Let’s say you have a random health blog on page 1 of Google for ‘hayfever treatments’. Providing incorrect information could be potentially harmful – something that Google wants to avoid – that’s why you’ll generally find well-established, credible sources on the first pages of results for medical/health topics. 

That’s not to say you shouldn’t start a health blog – if you have expertise within a particular area, then this could be a good niche for you to blog in. For instance, if you suffer from mental health issues, writing a personal blog within this niche could be a good idea

What Are The Best Health Niches for 2023

Here are some of the best sub-niches in health for a blog in 2023.


Yoga is one of the most popular health niche ideas with around 200,000 monthly searches in US alone (according to Semrush).

Yoga is also an easy sub-niche to monetize – you can make video content and sell workshops, guides, and ebooks. Additionally, you could also offer coaching and classes within your local area.

Healthy eating/food

Semrush states that heathy eating gets around 27,100 searches in the US.

When you consider the variety of micro-niches within healthy eating, there are many things you can write about, such as recipes, healthy eating for fussy eaters, eating healthily on a budget, and healthy foods for weight loss.


If you’re considering a bodybuilding blog, having some experience within this sub-niche will give you a significant advantage.

There are many ways you can monetize a bodybuilding blog, including PDF guides, workout plans, personal training, and creating your own supplements brand.


Supplements is one of the most profitable health niche topics due to the number of people that spend money in this market. The global supplements industry is expected to generate around $220 billion dollars by 2027, making it one of the best niches to grow a business.

Nutrition for a certain demographic

Nutrition is one of the best health niches for bloggers as you can specialize in an array of topics.

For example, nutrition can cover adults, kids, or babies. Alternatively, you could focus on nutrition for a specific health problem, such as high cholesterol or diabetes.

Dental care

The global dental services industry is worth around $360 billion. When you consider that the oral care market (including toothpaste and other products) is valued around $50 billion dollars, then this niche is insanely profitable.

If you work or study within the dental industry, you could focus on education, employment within the dental industry, or products for consumers. You can easily make money via affiliate marketing by recommending the best products or services for people to purchase.


The keyword ‘skincare routine’ generates around 22,200 searches every month in the US (source: Semrush). That means there is huge potential within this niche.

Aside from skincare product reviews, you could focus on skincare issues, and a specific audience, such as skin care for teens. Alternatively, you could write about cosmetic surgery.


Sleep is one of the best health and wellness niches due to the potential for affiliate marketing. If you decide to go down this route, you could write about beds, sleepwear, products to alleviate sleep problems, sleep issues in children, etc.


Meditation gets over 110,000 US monthly searches, according to Semrush. While there is a lot of competition within this health sub-niche, you could stand out by targeting a specific type of audience. For instance, meditation for kids, or people who suffer from anxiety.


Mindfulness is the practice of being fully aware of the present moment. Even though it sounds simple, it’s actually quite difficult to do. Think about when you’re eating – you’re never really focused on every aspect of that process – the sensation within your mouth and the act of chewing.

Mindfulness as a technique boasts lots of benefits, including reducing stress, anxiety, and helping with the management of pain.

This niche can be very beneficial if you want to start helping others to transform their lives. You could offer coaching, guides, or courses.


Massage is an excellent health sub-niche as you can target various types of audiences. For example, aromatherapy massage, couples massage, or sports massage.


In Semrush, reflexology is shown as getting 90,500 monthly US searches.

If you have any knowledge of reflexology, this could be the best health niche for you. Otherwise known as Zone Therapy, you could make money from your blog by offering courses, guides, workshops, and service work.


Acupuncture is a topic that has consistent popularity according to Keywords Everywhere:

This ancient Chinese practice is best for people who have some working knowledge within this field. Through education guides, videos and news, you’ll be able to inform readers about this technique and how they can benefit from it.


Detoxing covers several micro topics, such as body detoxing for weight loss or drug/alcohol/nicotine detoxing.

Some professional qualifications or study within this topic will be advantageous, especially if you’re giving health advice and tips.

Herbal medicine

A herbal medicine blog could contain content on more than one plant or flower. Alternatively, you may wish to focus on a specific herbal product.

Here are some popular herbal medicines:

  • Turmeric
  • Ginger
  • Echinacea
  • Ginseng
  • Elderberry
  • Garlic
  • Green tea

Wellness retreats/spa

A blog on wellness retreats or spa resorts is perfect if you want to concentrate on affiliate marketing. You can easily write review content on different retreats within a specific country, or you could focus on the benefits of retreats and how to get the most out of them.

Holistic health

Holistic medicine covers different treatments – some of which are mentioned in this list like acupuncture and massage. However, you could create a holistic health blog on the practice itself and what’s involved.

How to quit smoking

I’ve already mentioned detox in this list, but a blog on how to quit smoking can center around lifestyle, healthy habits, personal stories, and product reviews.

How to quit alcohol

Similar to the above, a website on how to quit alcohol could feature stories, mocktail recipes, lifestyle tips, and relaxation techniques.

Spiritual healing

Spiritual healing can involve self love, positive thinking, energy healing and more. A blog on this health niche can also include yoga and meditation, as well as journaling, music, and nature.

Mommy health and wellness

Mommy health and wellness is another of the most profitable health niches for people who don’t necessarily have any professional medical experience.

If you’re a mom, you may have practical tips and advice that you can share with your audience. Most moms are extremely busy, leading to stress and exhaustion so this is a topic that many people are looking for help with.


Allergies like food, pollen, or pet allergies are good health niches for bloggers. Allergy blogs can provide a wealth of information for people searching for tips, advice, or product reviews.


The keyword ‘menopause symptoms’ receives 110,000 US searches per month (source: Semrush) so this could make a great health niche for bloggers.

A menopause blog could feature articles on personal stories, product news and reviews, lifestyle tips, and general advice.

Eating disorders

If you have experience with an eating disorder like bulimia or anorexia, or you work or study within this area, you could start a website with educational information and tips.


Nootropics or cognitive enhancers are supplements that claim to enhance focus, concentration, and mental performance. If you’ve been thinking about starting a supplements website but prefer to narrow your focus, nootropics could be the ideal place to begin.

Mental health and wellness

Anxiety, depression, bipolar disorder, and PTSD are just some forms of mental illness. With more and more people struggling with their mental health, creating a blog in this health niche could be a good decision, especially if you’ve been working in this field.

Keto/paleo diet

The keto and paleo diets have skyrocketed in popularity within the last decade so there’s still lots of potential in these niches.

If you’re thinking about starting a keto or paleo website, creating new recipes or putting a twist on traditional recipes would help you to stand out.


Around 75% of US adults state they suffer from stress. Offering ways to alleviate stress, relaxation tips, and information on other healthy lifestyle habits could attract a lot of readers.

Keep fit

Keep fit includes exercise, healthy eating habits, and having a balanced lifestyle. This is one of the most flexible sub niches of health since keep fit can be aimed towards a certain audience like the elderly, or you could approach a specific demographic, such as busy professionals.


Running is a brilliant niche since it doesn’t cost anything for people to get started.

You could create information guides, videos, and courses. You could also target a certain type of runner like those training for a marathon.


One of the most underrated health and wellness niche ideas is dance since you can cover professional or amateur dance. Additionally, there are also dance exercises for staying fit and healthy.


Gymnastics is an evergreen health niche topic that is popular with many young males and females.

This is a broad topic since you can create content on events, news, equipment, classes, and routines.


Pilates is a low-impact form of exercise that can enhance flexibility and strength. As a popular, evergreen niche, you could create content to help people with a particular problem like back pain. Alternatively, you could focus on a demographic like pregnant women.


Women are always having babies so pregnancy is one of the best health niches. Here, you have a variety of choices when it comes to the articles you create – you could focus on the baby and review baby and pregnancy products. Additionally, you could write about the best ways for women to stay healthy during pregnancy.


Postpartum centers around the period after childbirth. Anxiety and depression are two health issues that many postpartum women suffer from so building a website around these could have lots of potential for traffic.

Personal experience with a health issue

Many people choose to blog about their personal experiences with a health issue. This can give you an edge over other websites since you have inside knowledge of the problems that your audience has.

You may want to base your website around one health issue, or you may have several struggles. For instance, there are many disabled bloggers that share their experiences with depression and mental disorders.

Sexual health

The sexual health niche comprises sexual wellness, diseases, technology (apps), and more. The sexual wellness industry is predicted to reach over $125 billion by 2026 so there is a lot of potential for success in this niche.

Female health

Female health is a broad term, but if you don’t want to be too specific with your niche, it could be a good place to begin.

Female health incorporates menstrual health, menopause, nutrition, sex, and lifestyle.

Men’s health

Men’s health can embrace a variety of topics, including fitness, nutrition, sexual health, and weight loss.

Health business/industry

If you work within the health industry, establishing a website that specifically focuses on business, finance, and development may be something to think about.

Typically, there is less competition in this area, but having some expertise will help to establish yourself as an authority.

Health tech

Health tech is a booming industry, with the digital health market expected to reach almost $660 billion by 2025.

Concentrating on developments within digital health and the latest products for consumers could be a good way to grow your readership and make money with affiliate marketing.

Healthy living

Healthy living is another broad term, but there’s a lot of potential within this health niche.

Healthy living can contain:

  • Natural foods and products
  • Oral habits
  • DIY products
  • Healthy eating
  • General fitness
  • Mindful living
  • Healthy relationships

Medical education

If you study or have studied in the medical field, starting a blog about medical education may be for you.

In this health sub-niche, you can write about courses, training, careers, news, and developments within the medical education sector.


Pharmacy is a diverse niche with lots of potential for growth. You could center on research, product development, education, careers, certain types of medicine, or policy issues.

Fitness or health journey

Looking for health and fitness blog niches? Sharing your personal journey, best tips, and advice makes great reading for your audience.

Maybe you’ve lost weight, reached a health/fitness goal, or completely transformed your career? Regardless of what your topic may be, it’s an excellent starting point for showcasing how you’ve overcome any challenges to obtain success.

8 established health blogs to take inspiration from

Now you know the best sub-niches for a health blog in 2023, here are some established health bloggers you may want to check out.

Use these to inspire your health niche ideas, and

Wellness Mama

Be Healthy Now

Yoga Basics

Therapy for Black Girls

Perfect Keto

Anabolic Bodies

Lazy Girl Running

The Fit Foodie

How to make a health niche blog

health niches

If you want to start a health blog, follow these next steps.

  1. First, it’s important to find your niche. Look at the health niches listed above or do your own research via Google Trends to help narrow down your choice. 
  2. Once you’ve chosen your niche, it’s time to purchase a domain name. This is the website address where your blog will be found. Your domain name can be your own name or it can be related to your health sub-niche.
  3. Next, it’s time to get hosting. You can use a hosting company like HostGator to ‘host’ your blog – this is essentially where your blog will live on the internet. I personally recommend HostGator as I’ve used them for years and it’s super cheap. Follow my step-by-step guide on how to start a blog to get set up.
  4. Once you’ve got your domain and hosting sorted, it’s time to set up your WordPress blog. I suggest using a simple free design like GeneratePress to start with. 
  5. You can now start creating blog posts within your chosen health blog niche. Here are some health and fitness blog post ideas to get you started.

Is the health and fitness niche profitable?

The health and fitness niche is one of the most profitable niches online. While health niches are lucrative, there is also a lot of competition so ensuring you stand out is essential.

Here are a few ways in which health bloggers make money online:

  • Affiliate links in blog posts and emails
  • Display ads
  • Sponsored content
  • Selling your own digital products like courses, books, templates, planners
  • Selling physical products
  • Coaching
  • Workshops
  • Offering some form of 1-1 service


health sub-niches

What is the best health niche?

The best health niche really depends on where your passion and expertise are. I wouldn’t recommend giving general medical advice on your blog unless you’re a qualified expert. 

If you’re searching for a profitable niche, think about all the ways you can monetize your blog and how you can do this within one of the best health niches topics.

For instance, if you have a personal depression blog, you could use affiliate links to share the products that have helped you.

If you have a mindfulness blog, you could sell planners or journals, as well as courses or ebooks. 

Who is the best health blogger?

The biggest health blogs include Healthline, WebMD, Medical News Today, and Mind Body Green.

What is a healthy lifestyle blog?

A healthy lifestyle blog is a website that shares information on health and wellness, including mental and physical health, nutrition, fitness, and more. 

Use These Health and Wellness Niche Ideas Today!

I hope you find these health niches for bloggers useful when creating your own website. 

This health sub niches list is the perfect starting point for your blogging journey.

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