blogging vs content writing

Blogging Vs Content Writing: What’s The Difference?

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If you’re considering starting a blog or making money as a blogger, you may be wondering what’s the difference between blogging vs content writing.

Having a blog is a valuable asset that many people own – as someone who has made money as a content writer and with blog content, creating your own blog can take your income to the next level.

Here, I share the important difference between content writing and blog writing, as well as detail why writing blog posts is a skill that can significantly boost your income.

Blogging Vs Content Writing: Is There A Difference?

Essentially, a blog post is a piece of written content.

Many professional websites and business blogs consider blog posts to be a form of content writing that align with the buyer cycle for potential purchases.

For example, a blog post based on a product review is at the end of the buyer funnel as people looking for this web content are highly likely to be potential customers.

However, many people also blog as a hobby and their article writing may be simply done for pleasure and creative freedom rather than for marketing purposes.

The personal element of blogging

When I first started blogging back in 2010, people wrote simply for enjoyment or because they wanted to entertain the reader.

Many blogs were lifestyle-based, meaning people wrote about their life, such as travel, fashion, food etc.

As personal blogs have evolved over a period of time, people now use this kind of writing to make money.

Many niche websites create high-quality content with Google search engine in mind. This means every blog post is written with SEO intention or a main keyword.

By SEO optimizing your blog post, you’re more likely to get on the first pages of Google and land more blog traffic to generate money.

Blogging as a professional content writer

While bloggers mainly stick to one or two niches (specific topic), a content writer tends to be highly flexible, writing great content tailored to a specific target audience.

For example, you may be a freelancer that creates a variety of content, including corporate style blog posts, academic writing, or casual blog posts.

An article writer who creates web content may also dabble in social media marketing by writing captions for Facebook or Twitter.

Should I Become A Content Writer or Professional Blogger?

When it comes to the debate of blogging vs content writing, I recommend doing both.

If you create content for the internet, there’s no reason that you need to label yourself as one or the other.

As a professional web content writer, you can have a one-person business that writes both articles and blog posts. Over time, you can also lean towards content marketing and creating blog strategies for companies.

You may also decide to transition to a copywriter and write transactional blog posts, sales copy and other forms of copywriting, such as video sales letters or social media ads.

The only circumstance where you would consider yourself more as an article writer is if you create content for magazine markets since print magazines contain articles and blog posts are online.

How to become a blogger or content writer

Whether you wish to become a professional blogger or content writer, there are a few important skills that you require:

  • Excellent writing skills
  • High quality content creation
  • Good grammar
  • An understanding of the target audience
  • Keyword research
  • The ability to promote content on social platforms

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