Blogging Without Social Media: Is It Possible to Grow Your Blog?
Is it possible to start blogging without social media channels?
The good news is that you don’t need to have a social media presence to become a successful blogger. In fact, many bloggers don’t rely on social media to grow their blog traffic or make money online.
I know of several people who run niche websites that are created with affiliate marketing in mind. These types of blogs tend to have little social media presence yet they are often some of the most successful niche websites online.
While blogging is a slow process, it’s an effective way to make money. If you’re new to blogging and want to establish yourself in the online world, this post is for you.
In this guide, you’ll discover:
- Why it’s possible to make money blogging without using social media
- How to grow your blog traffic without social platforms
- Why you may want to start using social media for promoting your blog
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Is it possible to make money online blogging without social media and thousands of followers?
Yes! It is possible to make money blogging without social media. Some of the most successful blogs like Jeff Bullas and Darren Rowse don’t use social platforms as a source of traffic.
When you take this approach, you’re not worried about social media algorithms or having a social post that completely flops.
How do I grow my blog traffic without social media followers?
While social tools are excellent platforms for some, they’re not necessary to build a blogging business.
There are many ways to generate quality traffic without having social media profiles. Many content creators create use an organic approach to increase their blog’s traffic.
How to Grow Your Blog Traffic Without Socials
Let’s look at how you can grow a successful blog without social media profiles.
Write High Quality Content
The first thing you need to do is ensure that you’re creating content that is relevant and valuable to your audience. This means you should know exactly who your target blog audience is and not create crappy content for the sake of it.
Without understanding this, you’re effectively putting out blog content aimed at everyone, and when you try and direct your blog content to everyone, you end up reaching no one.
When you’re writing content, it should be engaging, high quality, and easy to understand. Avoid simply regurgitating what’s already online or simply posting a press release. Your blog should create content that makes readers want to come back.
When you write valuable content that is helpful to readers, it’s important to optimize it for search engines. Search engine optimization helps your blog content to rank higher on Google search pages. This means that you receive more traffic as your posts are on the first few pages of search results.
Search engine optimization is a blogging strategy that many blogs use to become successful. If you write quality content with google’s algorithm in mind, you’ll be able to land on the first page of Google, which in turn brings you more page views.
So how can you write a blog post with search engine optimization in mind?
How to Create An SEO Article and Win Google Traffic
Here’s the truth about keyword research – you need to find low competition longtail keywords to rank for.
Many niche websites make a full-time income with affiliate marketing alone. That means they create a passive income by sharing affiliate products like Amazon products. To do this, they create accessible content that ranks highly in search engines.
The first step these affiliate marketers take is to track down those juicy longtail keywords.
This means using keyword tools like Keysearch to find longtail keywords that people are searching for, but not a lot of other bloggers are writing about.
Once you find your chosen keyword, you should place this in the article title, sub-headings, blog content, particularly in the first paragraph, and as an image title.
You should also link out to at least one of your other articles, as well as add an external link to an authoritative piece of content related to your particular topic (just ensure this is not a competitor’s website).
You can also use keyword tools like Surfer SEO and Frase to help you to optimize your pieces of content for Google.
Just be aware that it can take a few months for valuable content to rank on Google, especially if you’re a new blogger. The key is to be patient.
Build an Email List
Another way to grow your traffic without relying on social media platforms is to build an email list.
Essentially, this involves building a list of subscribers who are interested in your blog niche. For example, you could create a free piece of educational content that a reader can gain access to in exchange for their email address – this is called a lead magnet. Alternatively, you could create an email newsletter.
Once a reader is added to your email list, you can use email marketing to promote your latest pieces of content and increase traffic to your website.
Email subscribers are a great way to increase organic traffic as you know that they’re already interested in your website. Plus, you can start making money quickly as you don’t need to wait until you’ve reached a certain level of blog traffic before you monetize your content.
Connect with Other Bloggers and Influencers
You can also connect with other bloggers and influencers in the industry so you can get a boost in traffic from their audience.
You can guest post on their blogs or join their Facebook groups, so you can build a relationship with them and they will share your content on their social media platforms when they find it helpful to their audience. Guest blogging is a great way to share valuable content with an actual audience, even if you don’t have any readers.
Hot tip – Find the Facebook page of one of your favorite relevant blogs. Join the page, interact with their content and then leave a comment linking back to a single post from your website.
Comment on Other Blogs
Commenting on other people’s articles is a great way to gain more readers, particularly if you comment on a website owned by a successful blogger.
Remember to leave a valuable comment rather than spamming them. Also, leave a link back to your own blog so that fellow bloggers and new readers can find you.
Run a Contest
You can run a contest on your website to get more traffic.
Most bloggers run a contest at some stage in their blogging journey. These are either sponsored by a brand or are in collaboration with other websites. Alternatively, you can purchase a prize yourself and write content based on winning the prize.
If you plan on running a contest to grow your traffic, try and promote your giveaway on other blogs by leaving a comment, or by emailing websites that post about online contests.
Benefits of Using Social Media for Blogging
While you can certainly begin blogging without social media platforms, here are a few reasons why you might want to consider signing up for social media sites for your new blog.
They Can Grow Your Readership
Websites like Twitter and Facebook are effective tools to utilize for your website as you can get a boost in traffic by promoting your latest article.
Sites like Instagram also allow you to show behind the scenes of your blogging routine. You can share your day-to-day life as a blogger, show how you research and write your content, as well as show the blogging tools you use.
If you want to have a successful blog, consider placing your focus on one thing at a time to create a loyal audience.
They Can Build Your Brand
It’s much more difficult to build a brand with only your blog. That’s because people don’t see the person behind the website.
While it can take a few months to grow a social account, you are able to show aspects of your real life and build a dedicated audience that is interested in both you and your blog posts.
They Can Make You More Money
If you post regularly on social media accounts, you can earn more money via sponsored posts and affiliate marketing. In other words, you are able to create posts that include an affiliate link. When people make a purchase via this link, you earn a commission.
You Can Connect With New People
Social websites allow you to connect with people from all over the world. And, blogging does the same thing. When you connect with other users, you open up the opportunity for collaboration, meaning they might share your content with their audience.
This gives a boost in traffic to your blog which helps to build your credibility.
You Can Build Influence
Social sites help you to become a leader within your niche. While you can still build authority when you blog without social media, sharing your posts on Twitter or Facebook helps to give you more reach within your subject area.
If you can show people that you are able to help solve their problems, they will want to visit your blog to read your posts.
When other website owners begin to view your posts as having topical authority (in other words, your blog posts help to provide exceptional value to your readers), then they’re more likely to link to an article of yours. This helps to boost your Google ranking, generating a spike in traffic to your blog.
Final Thoughts
Starting a new blog can be an overwhelming process. Blogging is a long game and while you can certainly start blogging without social media, having a presence on Facebook, Twitter or Instagram can boost your traffic and credibility.
Remember that every blogger has to start small. As long as you create excellent content with Google, and your target audience in mind, there’s no reason that you can’t become a successful blogger. There are people, including myself, who have several niche websites and are earning an income from them without the need to be everywhere.
