British makeup brands

24 British Makeup Brands Every Beauty Lover Should Try

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If you’re in the market for some new makeup products, why not consider trying out some British makeup brands? 

One of the great things about British makeup brands is that many of them are cruelty-free, so if you’re someone who is looking to make more ethical choices with your beauty products, you’ll be pleased to know that many British makeup brands fit the bill. 

There’s also makeup for all types of beauty lovers, whether you adore a good foundation or love a pigmented, creamy blush! In this guide, I’ll reveal some of the best British makeup brands to try, and which star products are well worth checking out. 

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Top British Makeup Brands To Try

British makeup brands range from drugstore gems to luxury staples. In this British makeup brands list, you’ll find the top UK beauty products to try. 

Charlotte Tilbury

Charlotte Tilbury is a luxury makeup and skincare brand that has gained a cult following. Known for her signature “pillow talk”, you’ll find beautiful lipsticks, blushes, and contour wands. I personally like the highlighters and blushes since they’re great quality and on par with other brands at the same price point. 


Lush is a British brand that is known for its handmade, natural, and ethical products. Their range of makeup products includes everything from lipsticks and eyeliners to highlighters and foundations. 

While it’s known more for bath and skincare, the makeup line is well worth a look if you prefer eco-friendly materials, making Lush a great choice for those who are conscious about the environment.


Refy is a newish beauty brand, known for its brow products. However, it’s one of the best British makeup brands for cream blush and lip gloss. The product range is similar to Glossier but without the pink packaging – think natural and understated!

Rimmel London

Rimmel London is one of the most well-known UK drugstore makeup brands. They sell everything from foundations and concealers to lipsticks and eyeliners. The best products that I’ve tried are the nail polishes and Lasting Finish Foundation. On the whole, the products are good quality for the affordable price point. 


Illamasqua is known for its bold and vibrant products, from bright lipsticks and eyeshadows to dramatic mascaras and eyeliners. However, I would say that in recent years, you’ll find many of the products on sale at places like Look Fantastic. I highly recommend the cream and powder blushes – they’re pigmented yet smooth and creamy to apply. 

Nails Inc.

Nails Inc. is a British nail polish brand that is known for its innovative and high-quality products. While the polishes aren’t super affordable, they have a wide range of on-trend colors and finishes and they tend to wear well. 


Pixi is a British cosmetics brand that’s known more for skincare than cosmetics. When it comes to makeup, the Correction Concentrate is an amazing corrector for discoloration, especially under the eyes. 


Delilah is one of the relatively newer British makeup brands on this list. I absolutely love the Time Frame Future Foundation – it’s honestly one of the best on the market and completely overlooked. 

Soap & Glory

Soap & Glory is one of the most well-known British drugstore makeup brands, sold at Boots. While the brand has a vast range of skincare and body care products, it also has some brilliant makeup, including eyeliner, concealer, and mascara. 

Makeup Revolution

Makeup Revolution is one of the Top British makeup brands worldwide. This brand is best known for its ‘dupe’ products, but they’re extremely affordable and can be purchased easily at many online retailers. I’ve tried (and liked) the concealers and powders. The palettes are also amazing value for money. 


Boots Seventeen brand was discontinued but has since made a revival. I absolutely loved the cream blush in Butterscotch and lipstick in Beehive but sadly those haven’t made it back. The products this time round have somewhat mixed reviews but the concealer and brow gel are worth a look. 

Collection Cosmetics

Collection (once known as Collection 2000 in the UK) has a brilliant range of underrated gems. The Lasting Perfection Concealer, in particular, is an amazing staple to have in your makeup bag, while the Filter Finish Liquid Highlight Wand is a dupe for the Charlotte Tilbury one. 

Lottie London

Lottie London is another relatively new addition in this British Makeup brands list. The Cheeky Glow Wands are a dupe for the famous Charlotte Tilbury wands, while the Stamp Liner has recently gone viral for its genius design in helping to create the perfect winged liner look. 

Beauty Bay

Did you know that Beauty Bay sells its own branded cosmetics? The eyeshadow palettes are great value for money, but the Liquid Cream Blushes and Glow Filter are also worth checking out. 

MUA Makeup Academy

I’ve already reviewed the MUA Makeup Academy 5 Shade Shadow Palettes on the blog (spoiler alert – they’re amazing!) so this brand is definitely one to look out for. All the products are super cheap. In fact, they have some of the most affordable makeup in the UK. They also sell base products, lips and tools. 

Studio London

Studio London is sold via Superdrug and is their own brand. They sell all things from beauty accessories to nail polishes and makeup bags. The brushes are a good buy for the price, especially as you can regularly find them on offer. 

The Body Shop

You’ll find The Body Shop on any famous British makeup brands list. I’m pretty sure myself and all my friends used the bronzing beads when we were younger. These days, the Foundation and lip products tend to be more popular. One thing I wouldn’t recommend is the makeup brushes – you can better ones elsewhere. 

Ciate London

Ciate London has some beautiful blushes and highlighters alongside base products, lipsticks and shadows. The nail polish range is probably what they were originally best known for, but with new products being added regularly, this brand is one to watch. 

Iconic London

Iconic London’s best known product is the Prep, Set and Glow, but beyond this, it has a beautiful range of base, eye and lip products to create a gorgeous glow. The Illuminator and Blurring Skin Tint are two of the best items they have if you want a subtle yet slightly dewy complexion.


Vieve is another newer brand on my UK cosmetic companies list. Founded by influencer Jamie Genevieve, the brand has a wide range of highly-rated makeup, from the Modern Mascara to Cream Bronzer and Skin Nova Primer. If you want a done yet effortless look, this brand has everything you need. 


P.Louise by Paige Louise is a British brand that’s massively popular with Gen Z. Known for their super cute pink packaging, the cosmetics range from cream blush to lip oil and concealer. If you want value for money, try to get their budget box which contains full-sized products for only £30. 

No 7

Boots No7 is one of the most loved British Makeup brands by women (and men) in their 20’s and upwards. I’ve used several of their products over the years – the mascaras and foundations always hit the mark, while you can’t go wrong with the lipsticks. All the products are very easy to wear and ideal for people who are just getting into makeup. 


What is the best makeup brand in the UK?

The best makeup brands in the UK include Charlotte Tilbury, Refy, Vieve, and No 7. 

What makeup does Kate Middleton use?

Kate Middleton has been spotted using Bobbi Brown, Clarins and YSL. 

The Best British Makeup Brands: Summary

The 24 British makeup brands featured in this guide bring a multitude of quality and innovation to the table, whether you’re searching for something affordable from the drugstore or a little more luxe. 

From the iconic products of Charlotte Tilbury to the drugstore gems of Makeup Revolution, British makeup brands offer something for everyone, and who knows? Your journey through the makeup aisles of the UK may just lead you to your next beauty obsession!

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