Design a blog logo

Designing A Blog Logo: 4 Simple Steps To Make Your Website Look Good!

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Creating a logo for your blog is often easier said than done – trust me, I’ve spent hours perfecting the designs for my websites!

While there’s nothing wrong with simply using text as your blog header, having a blogging logo that showcases your individual brand will help you to stand out from the crowd. 

The good news is that you don’t need to spend hundreds of dollars on a professional blogging design, or waste time (like I did) trying to figure out how to make your blog look good. 

In this guide, you’ll discover:

  • Why making a blog logo is the best thing you can do for your blog in terms of design
  • What makes a good blog site logo
  • How to design a blog header/logo, including free software for logo design
  • The best blog logos and what makes the images outstanding
  • How to add a blog logo to WordPress
  • Bonus tips for creating a blog header online

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Why Use A Blogging Logo?

You may be wondering what’s the point of creating a blog logo? Well, here are some reasons why it’s worth spending time on this design element. 

  • A logo is a key element in establishing your blog’s brand identity, helping readers to recognize your blog easily..
  • A well-designed blog logo adds a touch of professionalism to your website, making it appear more credible.
  • By designing a blog logo, you differentiate your website from others in your niche, making it easier for readers to distinguish your content from competitors’.
  • Using a logo consistently across all your blog’s platforms, including your website, social media, and email marketing, creates a cohesive and recognizable brand image.
  • A professional-looking blog logo can instill trust in your readers and make them more likely to engage with your content or purchase products/services that you offer.

What Makes A Good Logo for A Blog?

What makes a great logo? Certain elements ensure your branding looks beautiful and professional. These aspects include:

  • Simplicity – A simple logo is usually easier to remember and recognize. It also tends to be more versatile and can be easily adapted to different sizes and formats.
  • Clarity – Your logo should be easy to read and distinguish, even when viewed in small sizes or from a distance.
  • Color scheme – Choosing the right color combination creates a visual impact and makes your blog logo stand out (don’t worry, I have a handy tool that helps with this which I’ll share in the next section). 
  • Relevance – Your blogging logo should be relevant to your blog’s niche. For example, if your blog is about food, your logo could feature food-related imagery or typography.
  • Consistency – The overall branding of your blog, including the design, color scheme, and typography, should be consistent with the elements of your logo. 

Want an EXTRA EASY way to create a blog logo?

Get your 45 Blog Logo Branding Templates for Canva for only $9 now.

How to Create A Blog Logo

So, how do you make a blog logo? Here are some steps to follow for an easy step-by-step process. 

Consider your niche

The first step in creating a blog logo for your niche is to contemplate your niche.

This means you need to think about your audience’s interests and preferences. For instance, if your blog is aimed at young women, then you may decide to use bold or feminine colors in your logo, such as purple, pink, or green. 

It’s also a good idea to look for popular brands or influencers in your niche and identify the styles, colors, and themes that are commonly associated with them.

Make sure you also consider cultural differences too. Different cultures have different design preferences and symbolism, so it’s important to ensure that your logo design is culturally appropriate and does not offend or alienate any specific audience.

By understanding your blog’s niche and its key elements, you can create a logo that accurately reflects your brand and appeals to your target audience. 

Choose a color palette

Choosing a color palette for your blog logo is an important step in creating a design that is visually appealing and reflects your brand identity. 

Use color psychology

Color psychology is the study of how colors affect human behavior and emotions. Consider the psychological effects of colors and choose a palette that aligns with your brand identity and the emotions you want to evoke.

Here is a resource that defines the psychology of different colors. 

Consider your branding

Your color palette should be consistent with your overall branding, including your blog’s design, typography, and other visual elements. Choose colors that complement your existing branding to create a cohesive visual identity.

If you don’t yet have a brand color palette, then give Canva’s free color palette tool a go!

Test your colors

Once you’ve chosen your color palette, test it on different backgrounds to ensure that it looks good in various settings.

Choose a font

How do you choose a suitable font for your website?

Understand font categories

Fonts are categorized into varying categories, such as serif, sans-serif, script, and display. Each category has its own style so think about which style of font would best represent your brand identity.

Consider your niche

Different niches have different font associations. For instance, if your blog is related to fashion or beauty, you might consider using a script font that is associated with elegance and femininity.

Choose a readable font

Your logo should be easily readable and recognizable, even at small sizes. Avoid using overly complicated or decorative fonts that can make your blog name difficult to read.

Test your font

One of the best ways to choose your font is to test it on different backgrounds. Some fonts look better than others when it comes to typing out your blog name so play around until you find one that looks amazing. 

Play around with blog logo ideas

Before finalizing your design, experiment with different design concepts.

Not all logo ideas will work for your blog brand, but by trying out different options, you can find the best fit for your website. 

It also helps you to refine your blog logo, making it even better in the process. Don’t be afraid to explore different possibilities and have fun with the creative process!

Design tools

There are several online design tools available for creating a blog logo, both paid and free. Here are some of the best design tools I’ve used. 

Adobe Illustrator

Adobe Illustrator is a professional graphics editor, widely used by designers to create logos, icons, and other visual elements. It offers a wide range of tools and features, but it isn’t the easiest to use. 

It’s also a paid tool, although you can get a free 7-day trial. 


Canva is a popular online graphic design tool that offers a range of templates and design elements for creating logos, social media graphics, and other visual content. It has a user-friendly interface and is suitable for both beginners and professionals.

This is my preferred image editing platform as its ‘drag and drop’ feature makes it super versatile. 

Affinity Designer

Affinity Designer is a vector graphics editor that is similar to Adobe Illustrator. It offers a range of features for creating logos, illustrations, and other visual content, and is known for its speed and performance.

This is a paid tool but you can try it out for free for 30-days. 

Blog Logo Examples

Need some design inspiration? Here are some of the best blog logo examples on the web. 

Personal blog logo

The definition of a personal blog is somewhat murky since there’s crossover into lifestyle territory, but I’d consider it to be a ‘personal brand’. 
I love Southern Curls and Pearls logo. Her content is aimed at women so the elegant font and pink tones fit perfectly.

Lifestyle blog logo

I’ve been an avid Kate La Vie reader for years so I know that Kate has had a few blog designs. However, this is a great example of ‘less is more’. If you want to strip things back, a simple font can be just the thing. 

Food blog logo

Disney food blog’s logo conveys exactly what this website is about. Again, it’s simple yet functional, and does the job it’s supposed to. Using only two colors prevents it from looking ‘overcooked’. 

Fashion blog logo

The Modest Man is a men’s fashion blog with a focus on shorter gents. This website’s logo is a good representation of the target audience. Despite being simple, it’s pretty easy to tell what this blog is about. 

Travel blog logo

If it wasn’t obvious from the name, Nomadic Matt’s logo clearly represents his niche. Another simple yet effective logo.

Photography blog logo

If you hadn’t already guessed, your blog logo doesn’t need to be complicated as this one from Light Stalking demonstrates.

Parenting blog logo

Mommy’s Bundle is a great example of a colorful logo. If you want to add some fun to your logo, changing the color of your lettering is an effective way to do so, without making your branding too cluttered.

Beauty blog logo

I’ve been reading Temptalia for a while and her logo colors fit perfectly with the rest of her branding. Sure, you might expect a little makeup vector, but I feel the floral aspect works well too. 

Health and wellness blog logo

Eating Made Easy is a nutrition blog that showcases its credibility through color psychology. Orange is a warm hue linked with confidence, while green is connected with nature. 

Study blog logo

The UK Study Expert has a brilliant logo, reflecting both her niche and target audience demographics. Red and blue are also colors commonly associated with education in the UK (at least from my perspective). It helps to give credibility while helping the website to stand out from the crowd. 

How to add a blog logo to WordPress

Using WordPress? Here’s how to add a blog logo to your website.

  • Log in to your WordPress dashboard and click on “Appearance” in the left-hand menu.
  • Click on “Customize” to launch the WordPress Customizer.
  • In the Customizer, you should see a section called “Site Identity” or “Logo”. Click on this section.
  • You should now see an option to upload your logo. Click on the “Select Logo” button.
  • Choose the file for your logo from your computer and upload it to your WordPress site.
  • Once your logo has been uploaded, you can adjust the size and position of the logo in the Customizer. You can also choose to display your logo as a text logo or an image logo.
  • When you’re happy with the position and size of your logo, click on “Publish” or “Save & Publish” to save your changes.

That’s it! Your blog logo should now be visible on your WordPress site. 

Blog Logo Tips 

Here are some bonus tips for creating the perfect blog logo. 

  • Avoid using too many colors, fonts, or design elements, as this can make your logo look cluttered and confusing.
  • Your logo should be versatile enough to be used across different platforms. This means that it should be scalable, legible at different sizes, and suitable for both digital and print applications.
  • Once you’ve created your logo, be consistent in how you use it across all of your blog marketing materials. This helps to increase brand recognition.
  • Before finalizing your logo, test it out on different devices, platforms, and backgrounds to make sure that it looks good across the board. 


How do I create a logo for my blog for free?

The best free design tool (in my opinion) is Canva since it’s super easy for beginners to use. You do have limited features compared to the paid version, but you’ll likely find some logo templates to use.

What is the golden rule of logo design?

The golden rule of logo design is to keep it simple. A simple logo is more likely to be memorable and recognizable than a complex one. 

Keeping it simple means focusing on the essential elements that make your brand unique. This could be a particular color, shape, or symbol that represents your brand’s values and personality. 

What should you avoid in a logo?

Here are some design pitfalls to steer clear of. 

Avoid using too many design elements, fonts, or colors in your logo. A complex logo can be confusing and difficult to remember.

Don’t overcrowd your logo with too many design elements. This can make your logo look cluttered and unprofessional.

Avoid creating a logo that looks too similar to another brand’s logo as this can lead to legal issues. The last thing you want is a tangled legal situation. 

Keep away from fonts or colors that make your logo difficult to read or decipher. Your logo should be easily recognizable in different sizes and on different devices. 

Why is designing a logo so hard?

Creating a logo isn’t the easiest task, especially if you’re new to the design process. 

As a logo is a small, static image, and it needs to communicate a lot in a short amount of time, it can be challenging to create something that’s unique and versatile. 

The design process is also subjective – what looks good to one person may not look good to another. This can make it difficult to create a logo that is appealing. 

How do I know if my logo is good?

There are a few key elements that make up a good logo design. Here are some questions you can ask yourself to determine if your logo is effective:

Is it simple and memorable? Can it be easily remembered?
Is it versatile enough to look good across varying platforms? 
Is it relevant to your website? Does it reflect your blogs’s personality?
Is it unique enough to stand out from the competition? 
Is it timeless? A good logo won’t become dated over time.
Is it professional? Is your blog name easy to read?

It can be helpful to get feedback from others, particularly your target audience, so creating a short survey or asking friends and family for their thoughts can help you to create something awesome!

Start Designing Your Blog Logo Today!

Now you know how to create a blog logo, you can begin the design process.

Want an easier way to make a blogging logo? Grab my Blog Logo Branding Kit Canva Templates.

Want an EXTRA EASY way to create a blog logo?

Get your 45 Blog Logo Branding Templates for Canva for only $9 now.

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