Good instagram captions

How To Write Good Instagram Captions: A Beginner’s Guide

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As one of the most popular social media platforms, Instagram is a great way to share your life, business, or art with the world. However, creating engaging content on Instagram requires more than just a pretty picture. Writing a good Instagram caption is just as important as the photo itself. A well-crafted caption can increase engagement, attract new followers, and even drive sales.

Writing a good Instagram caption can be challenging, especially if you’re not sure where to start. You may have questions like how do I make my captions more engaging or what should my Instagram caption be?

Thankfully, there are many ways to create captions that stand out. 

In this guide, you’ll discover:

  • How to write good Instagram captions, including how to write killer first lines and use emojis
  • How to edit and proofread your Instagram captions for clarity
  • Some of the best examples of good Instagram captions, including short Instagram captions and inspiration for Instagram post writing ideas

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What Are Captions and Why Are They Important?

Instagram captions are the written descriptions that accompany a photo or video post. 

Captions provide context to the image or video, helping viewers understand the story, message, or meaning behind it. They can be informative, emotional, or humorous, depending on your overall goal. 

A well-written caption encourages engagement from your audience, in the form of likes, comments, and shares. This is crucial for increasing the visibility of your content on Instagram, as the platform’s algorithm favors posts with higher engagement.

Plus, if you use a call-to-action, it prompts viewers to take specific actions like visiting a website, making a purchase, or participating in a contest. This is useful if you’re looking to drive conversions and achieve specific goals.

How to Write Good Instagram Captions

Whether you’re a business owner, influencer, or just someone who loves sharing photos on Instagram, learning what to say in a caption on Instagram will help you to connect with your audience and achieve your goals. 

Ready to elevate your social media game? Here are some of my top tips on how to write good Instagram captions.

Understand Your Audience

One of the most important things to consider when writing Instagram captions is your audience. Understanding who your audience is and what they are interested in can help you create captions that resonate with them and increase engagement on your posts.

Here are a few tips to help you to do this.

  • Use Instagram Insights to learn more about your followers, including their age, gender, location, and interests.
  • Pay attention to the types of posts that get the most engagement from your followers. Do they prefer photos or videos? Do they like inspirational quotes or funny memes?

By understanding your audience, you can create captions that speak directly to their interests and needs. 

Keep it Short and Sweet

When it comes to Instagram captions, less is often more. While it’s important to provide context and information about your post, long captions can be overwhelming and may cause your audience to lose interest. Instead, aim to keep your captions short and sweet.

One way to do this is to engage people with the beginning of your caption. Instagram only shows the first few lines of a caption before prompting users to click “more,” so make sure to include the most important details at the beginning.. This will ensure that your audience sees the most important information without having to click through to read the entire caption.

Another way to keep your captions short and sweet is by using emojis. Emojis are a great way to convey emotion and add personality to your captions without taking up too much space. Plus, they’re eye-catching and can help your posts stand out in a crowded feed.

Finally, consider using bullet points or numbered lists to break up longer captions. This not only makes your captions easier to read, but also helps to highlight key points and information.

Add a Call-to-Action

Adding a call-to-action (CTA) to your Instagram captions is a great way to encourage engagement from your audience. A CTA is a prompt that tells your followers what action to take after viewing your post. This could be anything from liking the post to visiting your website or purchasing a product.

Here are some tips for creating effective CTAs:

  • Use action-oriented language that encourages your audience to take action.
  • Make your CTA clear and concise.
  • Use emojis or other visual elements to make your CTA stand out.
  • Be creative with your CTAs to make them more engaging.

Some examples of effective CTAs include:

Double tap if you agreeEncourages user to like the post
Swipe left to see moreEncourages user to see the rest of the carousel post
Visit our website for more informationEncourages users to visit your site

By adding a CTA to your Instagram captions, you can not only increase engagement on your posts but also drive traffic to your website or other social media channels.

Use Emojis and Hashtags

Emojis and hashtags add a little oomph to your Instagram captions. But, you need to use them in the right way.

  • Use emojis sparingly and strategically. They can help break up text and convey emotion, but too many can be overwhelming and distracting.
  • Research popular hashtags in your industry or niche and use them in your captions to reach a wider audience. However, don’t use too many hashtags as it can make your caption look spammy.
  • Use hashtags and emojis that are relevant to your post and audience. Avoid using trendy hashtags that have nothing to do with your post just to gain more likes or followers.
  • Consider using a mix of popular and niche hashtags to reach both a broad and specific audience.

Remember, the goal of using emojis and hashtags is to enhance your caption and make it more engaging, not to overdo it or come across as unprofessional.

Incorporate Humor and Personality

Adding a touch of humor or personality to your Instagram captions can make them stand out and be more engaging to your followers. This can help you build a stronger connection with your audience and increase your engagement rates.

However, it’s important to keep in mind that not everyone has the same sense of humor or will appreciate the same type of jokes. Be mindful of your audience and try to keep your humor appropriate and relevant to your brand or niche.

One way to incorporate humor into your captions is by using puns or wordplay. These can be a fun way to add some personality to your captions while still keeping them relevant to your content. You can also try using memes or pop culture references, but again, make sure they are appropriate and relevant to your brand.

Another way to add personality to your captions is by sharing personal stories or experiences. This can help your audience relate to you on a more personal level and build trust and loyalty with your brand. Just make sure that your stories are relevant to your content and provide value to your audience.

Overall, incorporating humor and personality into your Instagram captions can help you stand out and build a stronger connection with your audience. Just make sure to keep it appropriate and relevant to your brand and audience.

Include Relevant Keywords

When writing Instagram captions, it’s important to include relevant keywords that describe the content of your post. This will help your post to be more discoverable on Instagram and increase the chances of it being seen by a wider audience.

One way to determine relevant keywords is to think about what words or phrases people might use to search for content like yours on Instagram. For example, if you’re posting a picture of a new recipe you created, relevant keywords might include the name of the dish, the ingredients used, or the type of cuisine.

Another way to find relevant keywords is to use Instagram’s search function. Type in a keyword related to your post and see what other posts come up. Take note of the hashtags and keywords used in those posts and consider incorporating them into your own caption.

It’s important to note, however, that you should only include keywords that are relevant to your post. Don’t try to stuff your caption with keywords that don’t accurately describe your content, as this can come across as spammy and turn off potential followers.

In addition to helping your post be more discoverable, including relevant keywords can also make your caption more engaging and informative. By using descriptive language and specific details, you can give your followers a better idea of what your post is about and why they should care.

Overall, including relevant keywords in your Instagram captions is a simple but effective way to increase your reach and engagement on the platform. Just remember to keep it relevant and avoid overdoing it with irrelevant or spammy keywords.

Edit and Proofread Your Captions

Once you have written your Instagram caption, it’s important to take the time to edit and proofread it before posting. Here are some tips to ensure that your captions are polished and free of errors:

  • Read your caption out loud to catch any awkward phrasing or grammatical errors.
  • Check your spelling and punctuation carefully.
  • Consider using a grammar-checking app or website to help you catch any mistakes.
  • Make sure that your caption is easy to read and understand. Use short sentences and break up long paragraphs if necessary.

Remember that your Instagram caption is a reflection of your brand, so it’s important to make sure that it’s professional and error-free. Taking the time to edit and proofread your captions can help you avoid embarrassing mistakes and ensure that your message is clear and effective.

How long should an Instagram caption be?

The ideal length of an Instagram caption depends on your goals, audience, and the content you’re posting. There is no one-size-fits-all answer, but Instagram has a limit of 2,200 characters. 

Should you use the limit? That really depends. Sometimes, a short and concise caption can be more effective in conveying the message or evoking emotion. This is particularly true when the visual content is strong enough to speak for itself. Short captions can range from a single word to a few sentences, typically no more than 50-60 characters.

For in-depth storytelling or instructional content, longer captions may be necessary. However, it’s essential to keep your audience’s attention span in mind and ensure that the content is well-structured and easy to read.

Instagram generally shows up to 125 characters before requiring users to tap “more” to view the full text. Therefore, make sure your hook is within the first few lines to entice users to read further.

Experiment with different caption lengths and pay attention to your engagement metrics to determine what works best for you and your audience.

The Best Instagram Captions Examples

Need some inspiration for writing a caption for Instagram posts? Here are some examples from well-known brands that will help you to write a caption on Instagram photos. 


Barebells use a short Instagram caption to let their image do the talking. They also use plenty of hashtags to extend their reach and promote their content. 

Pink Soda Sport

Notice how Pink Soda Sport use a subtle call to action to encourage their audience to shop their Instagram post?

Third Eye Thoughts

Want more engagement on your Instagram posts? Tell your audience what to do in the comments. Third Eye Thoughts do this via a quote image post. 

Rare Beauty

Got a new product or service? Make sure you tell your audience about it. Rare Beauty shares the benefits of its latest product in its Instagram captions. Plus, they let their audience know where they can purchase it from. 

Carbon Diet Coach

Use longer captions for instructional content and carousel Instagram posts. This caption from Carbon Diet Coach is a great example of how longer captions work well for ‘how to’ style content. 

Take Your Instagram Account to The Next Level With Good Instagram Captions

Now you know some of the attributes of good Instagram captions, and have seen some brilliant examples, you can begin to craft exceptional content.

Good Instagram captions don’t need to be complicated. Remember, sometimes short and sweet is best, especially if you have an audience that is busy or easily distracted in the online world.

But, don’t be afraid to experiment with different styles and formats for your captions, such as using emojis, hashtags, or even longer-form storytelling. The key is to find a style that resonates with your audience. Good luck!

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