personal finance niches

36 Awesome Personal Finance Niches for Bloggers

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What are the best personal finance niches for bloggers in 2023?

Are you thinking about starting a blog? Finance is a very popular niche for blogs as it’s highly lucrative. Many of the top finance websites make thousands of dollars each month, if not more. 

But, it’s more difficult for bloggers to rank on page one of search results when there is more competition. So, should you start a personal finance blog?

Absolutely. However, I recommend niching down and focusing your blogging efforts on a sub-niche within the finance space. 

In this blog post, you’ll learn:

  • What is a personal finance blog?
  • Is personal finance a good niche to blog about?
  • 36 personal finance niches for bloggers
  • How to start a personal finance blog
  • Established personal finance bloggers to take inspiration from
  • How much money do finance bloggers make?

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What Is A Personal Finance Blog?

A personal finance blog is a website that contains content on one or various aspects of managing money, such as budgeting, investing, saving money etc. 

As there is a wide range of personal finance niches for bloggers to create content on, you can easily use your age, experience, or goals to give you ideas for blog posts.

Is Personal Finance A Good Niche to Blog?

Finance is considered to be a niche within YMYL – your money or your life. This is content that has the potential to influence a person’s well-being or financial health. 

Due to that, Google generally makes it more difficult to rank on the first pages of search results. In other words, you need to establish expertise, trustworthiness and authoritativeness within the space to rank highly. 

Does that mean you should avoid finance altogether? No. Unless you’re working within finance, I suggest opting for a particular angle within personal finance. For example, using your own personal experiences rather than giving your advice. 

Personal Finance Niches for Bloggers and Website Owners

Here are some of the best blog micro niches within personal finance.


Getting out of debt

Saving money


Student savings

Personal finance apps

Managing money as a couple

Financial tech

Working in the financial industry

Earning money online

Creating a new income stream

Side hustles


Your investing journey

Startup ideas

Your trading journey


Bookkeeping for small business


Studying finance


Buy to let/investing in real estate


Building wealth


Cryptocurrency journey

Frugal living


Improving your credit score

General finance for a certain country

Dealing with inflation

Financial planning


Financial independence

Your local economy

Entrepreneurial advice

How to Start A Personal Finance Blog

It’s super easy to set up a blog. I have a step-by-step guide on how to start a blog on WordPress.

I 100% recommend using WordPress as this is what the majority of professional bloggers use for their sites. Read the tutorial linked here or take your own steps to start your blog with HostGator – my code will give you a discount on your web hosting.

9 established personal finance blogs to take inspiration from

Financial Panther

Clever Girl Finance

Good Financial Cents

Logical Dollar

Well Kept Wallet

Frugal Rules

The Penny Hoarder

The College Investor

Get Rich Slowly

Is the financial niche profitable?

Yes, the financial blogging niche can be extremely profitable depending on which monetization methods are used. 

Here are a few ways in which finance bloggers make money online:

  • Affiliate links in blog posts and emails
  • Display ads
  • Sponsored content
  • Selling your own digital products like courses, books, templates, planners
  • Selling physical products
  • Coaching
  • Freelance writing
  • Offering some form of 1-1 service

How much do finance blogs make?

Depending on which income streams they’re using, bloggers can make between hundreds to thousands of dollars per month. 

According to Fit Small Business, the average blogging business can make an average of $40,000 to $80,000 per year. 

However, you can also make money if you decide to sell your blog. If you’re earning money from blogging, then you could sell your blog for a couple of multiples per your yearly blog income. 

If you’re a starter blog, you can expect to make $500 to $1000 by selling your website. 

To recap

I hope you’ve found some excellent inspiration on personal finance niches for bloggers.

There are so many angles you can use as a personal finance blogger so try to think about your experience, any financial products you currently use, and any helpful tips you could potentially share with your audience.

These personal finance niches incorporate a wide variety of topics so consider your current circumstances and your future goals – these could give you a list of blog posts to write about.

Not sure what to start a website about? These health blog niches may spark some ideas!

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