How to Promote Fiverr Gigs:10 Powerful Strategies for Beginners
If you’re offering (or planning on offering) Fiverr gigs, you may be wondering how to promote Fiverr gigs to attract more customers and make more money.
There are several ways you can do Fiverr gig marketing, from running a Fiverr ad to promoting your gigs on social media.
If you want to get the most out of the Fiverr platform, knowing how to promote your Fiverr gig is crucial – not only can it help you to make sales, but it can help you to sell repeat orders.
In this handy guide, you’ll discover:
- How to promote Fiverr gigs on social media
- How to get your Fiverr gig noticed with ads
- Extra ways you can make more sales, and more money with minimal effort
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What Is A Gig in Fiverr?
A gig in Fiverr is a one-time job made by a freelancer to provide a specific service to a buyer. The service can range from writing and design to programming and virtual assistance. The price of a gig starts at $5 (hence the name of the website) but can go up depending on the complexity of the project.
How to Promote Fiverr Gigs
If you’ve been wondering ‘how do I grow bigger on Fiverr’, then here’s the answer – promoting your Fiverr gigs
Promoting your Fiverr gig can help increase your visibility and reach a wider audience, which can in turn increase sales. However, promotion alone may not guarantee sales.
It’s important to respond to buyer requests quickly and maintain a positive reputation on the platform. When you do that, you’re more likely to attract buyers.
So, with that in mind, let’s look at some ways to promote Fiverr gigs.
Use Fiverr promoted gigs
Fiverr Promoted Gigs are a paid advertising service offered by Fiverr to help freelancers promote their gigs and reach a larger audience by up to 200%.
With promoted gigs, a seller’s gig will appear at the top of search results for relevant keywords, increasing visibility and potentially leading to more sales.
You can ‘win’ prime locations via auction style bidding and pay-per-click. The price of this ad depends on your niche, competition, and demand. However, you get to control your daily budget and the amount spent comes out of your Fiverr earnings.
You can get a $10 ad spend gift when you create your first ad/promoted gig.
Utilize Social Media
Where can you promote your Fiverr gig for free? – on social media!
Social media platforms are powerful tools to promote your gig. You can share your gig link, post updates, and engage with your followers.
You can also use hashtags relevant to your gig to reach a wider audience.
Let’s look at how you can use several social platforms to promote Fiverr gigs.
How to promote Fiverr gigs on Instagram
Instagram has over 2 billion active monthly users so there’s a lot of potential for reaching new clients.
To promote your Fiverr gig on Instagram, the first thing to do is to optimize your profile page. Make sure it reflects what type of services you offer on Fiverr so that anyone who visits your page knows exactly what you provide – you should also include a link to your Fiverr profile.
Next, you should create and publish high-quality content, including posts and stories which relate to your gig. Some ideas are sharing a behind-the-scenes look at how you work, and providing knowledge on your niche (for example, if you’re a graphic designer, share some of your top tips).
When you publish content, use relevant hashtags to make your content discoverable to a wider audience.
Make sure you engage with your followers and consider offering exclusive discounts to incentivize them to purchase your gig.
If you have the budget, you could also run Instagram ads for your gig, or pay Influencers in your niche to promote your gigs.
How to promote Fiverr gigs on Pinterest
Pinterest tends to be an underused platform for promoting Fiverr gigs so this could be a good strategy for standing out from your competitors.
To get started on Pinterest, convert your personal account (if you have one) to a business account as this will give you access to features such as analytics and promoted pins. If you don’t have an account, start here.
Next, create boards related to your gig and add pins that showcase your skills and services. Use relevant keywords in the names of your boards and in the descriptions of your pins to increase the visibility of your content.
You should only pin high-quality images and videos that showcase your work.
How to promote Fiverr gigs on Facebook
Facebook has almost 3 billion active monthly users so you can potentially reach an extensive audience.
There are a few steps you need to do to get started – the main thing is to create a Facebook page for your professional services, making sure it reflects your skills.
Similar to other platforms, you need to post high-quality content, including visually appealing images and videos related to your gig. For example, you could share testimonials and feedback from buyers, offer exclusive discounts, share ‘how to’ content based on your niche, and do live video sessions.
Alternatively, you can run Facebook ads to drive more traffic to your Fiverr gig. Just ensure to target your ads to the right audience based on factors such as location, interests, and behaviors.
How to promote Fiverr gigs on Quora
Did you know there are ways to promote your Fiverr gig on Quora?
This is super easy to do – you only need a free Quora account to begin. Once you’ve signed up, fill out your profile with relevant information about your gigs.
The second step is to search for questions related to the services you offer.
Let’s say you offer content marketing services. Type ‘content marketing’ in the search bar and look at the results that come up. One question is ‘what’s your best content marketing tip?’
When you find a relevant question like this, you should provide an informative answer using keywords to increase the visibility of your content to potential buyers.
Make sure to mention your Fiverr gig and include a link in your answers. Not only does this promote your Fiverr gig to more people, but you also get to establish yourself as an expert within your niche.
Network with other freelancers
Networking with other freelancers can help you cross-promote each other’s gig, increasing your visibility.
Now, ideally, you want to collaborate with someone in a niche which complements your own. For instance, if you’re a content writer, networking with web designers is perfect as many people who are interested in web design gigs may be looking for help to rewrite their site content.
When you do this, you have an excellent chance of boosting your orders.
Optimize your gig for keywords
Did you know that you can use keywords in your Fiverr gigs?
Optimize your gig by using relevant keywords in your gig title, description, and tags. This helps your gig to appear in search results, making it easier for potential buyers to find you.
What do I mean by keywords?
Here’s an example of the search results when I look for a logo design gig:
Notice how all those sellers are using a specific style in their gig titles? That’s a great way for people to find them.
Here is my guide on how to write the best gig title for Fiverr.
Provide discounts and deals
Everyone loves a sweet deal so discounts can help attract new clients and keep existing ones interested.
The good news is that you don’t need to significantly discount your gigs. You could give a 10% discount for repeat buyers or for referrals, or offer an introductory price for new buyers.
Additionally, you could give discounts to buyers who order more than one gig from you at a time. You can find out more about seller coupons here.
Use email marketing
Email marketing is a powerful way to grow an engaged audience.
To build an email list, you’re going to need two things – an email marketing provider and a landing page. I personally like to use Flodesk as you can create a free landing page to collect email addresses.
The best way to get people on your email list is to create a lead magnet – this is a free piece of content (this could be an ebook, audio, report, pdf guide etc, related to your niche) which people receive in exchange for giving you their email contact details.
Once you get people on your email list, you can reach out to them and let them know about your gigs. Offer exclusive discounts to your email subscribers to encourage them to purchase your services.
Offer a free sample
I don’t like the idea of freelancers offering their work for free, but if you’re in a tight spot then providing a small free sample can get buyers through the door.
By showcasing your skills and building trust, clients are more likely to buy from you – just make sure that you only offer something small. An example of this is providing a short product description when offering to write the content for a Shopify store.
How to get more sales on Fiverr
OK, so now you know some of the best ways to promote Fiverr gigs, here are a few more of my top tips for making extra sales.
- Engage with your potential buyers – Respond to questions professionally and promptly to build trust and establish yourself as an expert.
- Encourage satisfied clients to leave positive reviews and ratings as this can attract new clients.
- Upsell and cross-sell related services to your clients to increase the value of each transaction.
- Continuously improve your services based on buyer feedback. This improves customer satisfaction and the trust factor.
- Stay active and engaged on the platform to maintain a positive reputation.
FAQ’s
How do I grow bigger on Fiverr?
If you want to improve your profile, attract new buyers, and retain existing clients, it’s important that you continuously improve your skills, market your services with the strategies outlined in this guide, and use SEO to increase your chances of being discovered.
Why can’t I promote my gig on Fiverr?
If Fiverr won’t allow you to promote your gig, there could be several reasons why.
Ask yourself these questions.
Has your account become inactive?
Do you have an unpaid balance?
Has your gig been published?
Are you adhering to Fiverr’s policies on gig content and promotion?
Have you provided accurate information in your gig description and profile?
If you’ve answered the above questions and are still unsure, it’s worth reaching out to the support team for clarification.
Why am I not getting any gigs on Fiverr?
There are usually several reasons as to why you’re not getting any buyers on Fiverr. The main reasons are often low-quality samples, lack of reviews, high competition, too high pricing, and poor gig optimization.
Promote Fiverr Gigs With These Powerful Strategies
Now you know how to promote Fiverr gigs, you can start increasing your visibility and attracting more clients.
It may take time for your gigs to get noticed so don’t despair if you’re not getting any orders just yet.
Try some of the marketing ideas in this guide and be consistent – this will give you the very best chance of success.
