the future of blogging

The Future of Blogging – Why Blogs Are Still Profitable in 2023

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What is the future of blogging? Is blogging dead or is still profitable in 2023? 

What are the current trends that will shape the way the blogging industry is?

There’s no question that blogging has exploded in popularity within the last decade or so.

When I started my first blog back in 2010, blogging was an amateur hobby that many people did to share their passions – getting paid to blog was just a dream. However, fast forward ten years, and people are making thousands of dollars each month from their websites. 

Will people still be able to make money from blogging in 10 years times? I don’t have a crystal ball (oh, how I wish I did), but there are some trends that enable me to predict the future of blogging – and why I still believe it’s a business model that many should start. 

In this post, I’ll share:

  • How blogging on the internet has changed
  • What this means for the future of blogging

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First, let’s take a step back in time…

When did blogging begin?

The first blog on the internet was created back in 1994 by Justin Hall, who published his site as a way to publish his writing work. 

However, it wasn’t until 3 years later, in 1997, that the term weblog became popular. The platform ‘Blogger’ was launched in 1999 as a way for people to publish their own blogs online. You can still use Blogger today, although I recommend WordPress for anyone thinking of starting a blog

The future of blogging – 10 Blogging trends shaping the industry in 2023

Is blogging still relevant? Yes. Blogging is still very much relevant in 2023. Here’s why the future of blogging and these 10 trends are good news for budding blog owners.

Blogging isn’t dead

Did you know there are over 600 million blogs on the web? That’s a significant number of people blogging. 

Here are some more astonishing blogging stats:

The internet will become more crowded

You don’t have to look very far on the internet to realize that we’re inundated with content. 

The internet is a crowded place. There are around 5 million terabytes of data on the internet, according to the CEO of Google, Eric Schmidt. 

With over 300 million photos, 510,000 comments posted, and almost 300,000 statuses updated every day, we’re constantly being bombarded with content in all forms, from visuals to audio and video. 

Around 252,000 new websites are created daily – the main problem for the vast majority of these is getting noticed. Over 5 billion people use the internet each day, but getting traffic is still one of the biggest problems that website owners face. 

What that means for you

If you have a blog or are thinking of starting a blog, make sure you focus on SEO to help get your website higher up in search rankings. 

But, digital consumption is growing

Digital consumption or media consumption is the information digested by a user of digital devices and platforms, such as laptops, smartphones, tablets, social media, forums, blogs etc. 

Digital consumption is growing rapidly. By 2024, it’s predicted that the US population will spend an average of 508 minutes per day consuming digital media. The majority of this time is spent using mobile devices. 

What this means for you

Your website should be optimized for mobile content. That means using a responsive design or theme that automatically adapts for varying screen sizes – this gives the user optimal experience when navigating and viewing your content. 

AI content is on the rise

AI content has suddenly exploded within the last 5 years. AI-generated content is automatically generated for you based on online data. AI platforms can now create blog posts, long-form articles, web copy, social media copy, and more. 

I’ll be honest – I’ve tried out several AI platforms and found them to be garbage. AI cannot create a high-quality article from scratch, simply because it doesn’t have human psychology behind it.

That’s not to say that it won’t ever become good. With time and development, it’s completely possible that AI writers will be able to understand the thought behind a piece of content and what it’s intended to do. However, at present time, this isn’t possible (if it was, I’d be out of a job!). 

What this means for you

Don’t expect AI to replace human writers anytime soon. If you’re planning on using AI, know that you’ll need to use human input to refine any content it produces. It’s helpful for cutting corners and time-saving but creating a website filled with AI content won’t make you successful in the long run. 

Video is becoming more popular

Did you know that 86% of businesses use video marketing? There’s a good reason for this – the human attention span is getting shorter. The average attention span of a human is now just 8 seconds.

It’s no wonder that TikTok and YouTube Shorts are becoming a popular method of media consumption. People love watching videos – not only is it more engaging, but you’re able to be more creative than written content. 

What this means for you 

You may want to start experimenting with short forms of video in 2023. These could supplement your written content, or become part of your wider marketing strategy to encourage people to visit your website. 

Podcasts are booming!

In addition to video content, audio content is certainly having a moment. Expect podcasts to become even more popular in 2023. 

In 2022, monthly podcast listeners grew by over 6% to 125 million listeners. Additionally, the largest increase in listeners has been in the 12-34 age group

What this means for you

If you’ve been contemplating starting a podcast alongside a blog, now is the ideal time to begin. Use it to grow your authority within your niche, and to promote your website content. You can also repurpose your audio content into blog post format. 

Google is favoring unique, high-quality content

The Google algorithm is something every blog owner dreads. The algorithm aims to deliver the very best content/search results to users. 

Google’s algorithm has regular updates. For example, the July 2022 product review update targeted websites showcasing product reviews. In October 2022, the algorithm aimed to remove spam to help identify fake websites and eliminate them from search rankings. 

Google now favours high-quality, unique content. That means that for your content to rank highly in search engine results pages, you need to focus on creating the very best articles to meet what the user is actively searching for. 

What it means for you

Alongside producing good content, you need to ensure you’re optmizing your website for SEO. You can also stay up-to-date with Google’s search ranking updates to ensure your content meets their guidelines. 

Niche websites will replace traditional blogs

Forget the stereotypical blog – niche websites are on the rise. 

What is a niche website? A niche website caters to a specific subject or topic. This can be a broad subject, such as automotive, or it can be even more targeted like vintage cars. 

A niche website aims to become an authority on the subject it covers. Instead of trying to appeal to everyone, a niche website will be only of interest to a certain type of person. For instance, a website on vintage cars will likely target collectors or those who are interested in purchasing a vintage car. 

It’s much easier to monetize a niche website as you can fully focus on one area and then specialize in selling courses, digital products, or more to your niche audience. 

What this means for you

Consider your niche before you start a website. If you’ve already started a blog and you’ve created content on several topics, think about what niche you’re most passionate about and who you’re creating content for. 

Blogging as a business

Blogging is no longer an amateur hobby – it’s the path to entrepreneurship. 

Blogging as a business model is something that anyone can start. While it takes hard work and dedication, thousands of people are earning an income via their website – whether that’s from hosting ads, sponsored content, affiliate links or selling products. 

What this means for you

When creating a blog, begin to think of it in business terms – what end goal do you have? What type of monetization methods do you want to use? Where do you see your website in 5 or 10 years? 

Contemplating these questions at the start of your blog journey will help to give you some clarity on the content you want to create and how you wish to serve your audience. 

You are a personal brand

With blogging as a business comes one of the biggest blogging trends – creating a personal brand. 

I believe that the future of blogging will see more people turn their websites into a personal brand – kind of like what I’m doing with this website where you see my name in the domain and title. 

I also believe that blogging will merge with other forms of content, including video and audio – with all this housed on one website rather than different channels. 

We’re already seeing social media influencers becoming personal brands, and blogging is likely to go in the same direction. 

What this means for you

Don’t be afraid to use your name and identity as part of your blog or website. This can have many advantages, such as building authority within your niche, positioning yourself as an expert, and driving traffic to your site. 

Is it worth having a blog in 2023?

Yes, it’s absolutely worth having a blog in 2023. A blog is a digital asset that you own and can sell at some point down the line. 

If you’re planning on creating a blog, here are some things to keep in mind. 

Content marketing is your best friend

There’s a reason why ‘content is king’.  Content marketing is the BEST way to build and scale your blog. 

When thinking about the future of blogging and your blog as a business, it’s important to think of content marketing for your website in terms of a business too. 

Content marketing is essentially a strategic approach to producing and publishing different forms of content. This includes blog content, social media, audio, and video. These channels should work together to help build and grow your blog brand. 

Content marketing is a long-term approach – I usually do it in 3 month stages. That means, every 3 months, I conduct keyword research and plan the content I’m going to produce on my websites. I’ll then look at how I can repurpose this content for other platforms. After 3 months, I’ll review the stats for each platform and determine how it can be improved.

Focus on growing your email list

Your email list is another part of your wider content strategy. I suggest starting an email list as soon as you can. 

To get people onto your email list, you should offer some incentive, such as a free piece of content – this could be a cheat sheet, template, mini guide, course, or workshop. In exchange for receiving this piece of content, a user will give you their email contact information. 

You can use this email contact to send them regular emails, promoting your blog posts, affiliate links, paid products, and more. 

The great thing about your email list is that you own it – it’s not subject to any algorithms! That makes it a great asset to have. 

Diversify your income

Earning money from blogging doesn’t mean you need to stick with only one source of income. In fact, you should diversify your income as much as possible. 

You can monetize your blog with ads, sponsored posts, affiliate links, as well as sell your own products.

Create an awesome user experience

You should have a clean and easy-to-navigate website so that people reading your blog have a great user experience. 

If your blog is difficult to read, or has content that’s hard to find, it’s likely to put readers off, meaning they won’t come back to your website. 

Here are a few things to keep in mind when creating a good user experience:

  • Have a navigation bar at the top of your website
  • Keep design elements consistent
  • Use an easy-to-read font at a good size
  • Break up your articles with headings, images, and bullet points
  • Optimize your page speed so that it loads quickly

Don’t forget to optimize your site for SEO

The future of blogging is SEO. Search engine optimization isn’t going anywhere so it’s important that you learn the basics. 

I recommend taking a look at these daily SEO tasks to get started. There are also some handy SEO tools you can use to make the process of optimizing your content much easier. 

How to start a blog 

If you’re planning on starting a blog, I’ve got a full tutorial on how to set up a website on WordPress. Alternatively, join my free 5-day email course and I’ll send you an email directly to your inbox. This also goes over how to find keywords so you can begin to optimize your articles for SEO. 

The future of blogging – websites are still as profitable as ever!

It’s not too late to start blogging. Content isn’t going anywhere – not as long as people continue to consume it, regardless of whatever form that may be. 

These future blogging trends and what they mean for you will help you to launch a blog that has the potential to earn you an online income. Just make sure that you’re willing to put in the effort!

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