Digital products to sell on Etsy

107 Profitable Digital Products To Sell on Etsy

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If you’re interested in selling products online, you may want to consider starting a business selling digital products.

The great thing about digital products is that you only need to invest time and effort into making them – once they’re up for sale, you can sell them again, and again, on autopilot. 

No doubt that if you’ve landed on this page, you’re thinking about offering digital products for sale on Etsy.

Etsy is a platform I’ve used to sell both digital and physical products – it’s great for getting eyes on your business – but, there are also a lot of downsides too, including competition – which is why it’s best to make an informed decision.

In this guide, you’ll discover:

  • The best profitable digital products to sell online
  • The pros and cons of selling on Etsy
  • How to get started selling digital products without relying on Etsy’s crowded platform

Related Posts:

Table of Contents

What are digital products?

Digital products are items that are delivered and accessed electronically, such as software, ebooks, online courses, digital art, music, video, and audio etc. 

One of the main benefits of digital products is that they can be reproduced and distributed easily and quickly, making them a popular choice for both businesses and consumers. For example, they don’t require storage or shipping, and they can be accessed instantly on a wide range of devices like tablets. 

Why sell digital products?

There are several reasons why you may want to sell digital products:

  1. Low production and distribution costs – Digital products can be created and distributed cheaply as they don’t require physical production and transportation. This makes it more profitable in comparison to selling physical products.
  2. Instant delivery – Digital products are normally delivered instantly, allowing customers to access them as soon as they make a purchase. This is useful for products that are needed quickly, such as software or online courses.
  3. Wide reach – Digital products can be sold and delivered to customers all over the world, making it possible to reach a wide audience.
  4. Multiple sales channels – You can sell digital products through a variety of online platforms, such as online marketplaces, social media, and eCommerce websites.
  5. Passive income potential – You can continue to generate revenue even after your digital products have been created, enabling the potential for passive income.

What is Etsy? 

Etsy is an online marketplace, founded in 2005. The platform enables people to buy or sell handmade items, including digital products, physical items, vintage items, and more. It’s become a popular destination for people searching for unique, one-of-a-kind gifts and items. 

On Etsy, sellers can create their own online stores to showcase and sell their products, while customers can purchase via the website or mobile app. 

The Pros and Cons of using Etsy

Here are some pros and cons of selling on Etsy:


  1. Large audience – Etsy has a large, active user base, which can make it easier for sellers to reach potential customers.
  2. Easy to get started – Setting up a shop on Etsy is relatively straightforward, and the platform provides tools and resources to help sellers get started.
  3. Focused on handmade and unique items –  Etsy’s focus on handmade and unique items can be attractive to buyers looking for these types of products.
  4. Support for sellers – Etsy provides support for sellers through its seller handbook, forums, and customer service team.


  1. Fees – Etsy charges fees for listings and sales which cuts into a seller’s profits.
  2. Competition – There is a lot of competition on Etsy, and it can be challenging for sellers to stand out among the many other sellers on the platform. Digital products, in particular, are a saturated category. 
  3. Limited product categories – Etsy has strict guidelines on what types of products can be sold on the platform, which may limit the types of items that sellers can offer.
  4. Limited control – Sellers on Etsy do not have as much control over the look and feel of their storefront as they would if they were selling on their own website.

Overall, selling on Etsy can be useful for reaching a large audience, but it’s important to consider the fees and competition. 

I have a better method for selling digital products which you can find at the end of this post. 

107 Profitable Digital Products To Sell on Etsy

If you’re wondering ‘what digital items can I sell on Etsy?’, these ideas will hopefully inspire you. 

Pinterest templates

Templates for Pinterest showcase your content, helping to get Pinterest users to read your blog posts, sign up for your email, or purchase your products. 

Pinterest templates

Source: Hayley Amelia Creative

Average selling price: $5 upwards. 

WordPress/Blogger themes

Themes or design templates for WordPress and Blogger help to give your website a custom look. These types of digital downloads tend to sell at a higher price point than other digital products due to the coding knowledge required to design them. 

Source: Koba Themes

Average selling price: $50 upwards, more for WordPress themes

Sales page template for Elementor

Templates for Elementor can be used to design specific pages on your website, such as product sales pages. You could also create landing pages, opt-in pages, and library resource pages for the Elementor framework. 

Average selling price: $25 upwards

Client welcome package

A client welcome package template can be used to create a beautiful guide for people who work with clients. For example, freelance writers. These types of templates can be created and shared in Canva. 

Average selling price: $20 +

Lead magnet template

A lead magnet template is something that people can use to create a bespoke piece of content to give away to visitors of their website in exchange for their email contact details. 

Average selling price: $20 +

Done for you lead magnet

A done for you lead magnet is a complete piece of content that people can use without tweaking. Alternatively, they may want to just alter some design aspects but they can use all the content that you provide them under ‘plr’ or private label rights.

Source: Millennials Marketing

Average selling price: $35

Done for you mini course

A done for you course is another PLR product with commercial rights, meaning people can download and use your digital product ‘as is’ without the need to alter anything. This is great for people who are short on time, or who are struggling to come up with an idea for a course. 

Average selling price: $40

Branding kit

A branding kit helps people to create and style their brand’s visual identity. This may include a mood board, logo templates, color palettes, fonts etc. 

Average selling price: $25 +


Logo templates or custom logos help to build a business’s brand identity. Logo templates can be customized so that a person can tweak the design or you can design the exact logo for them and send them the end result.

Average selling price: $25, more for custom logos

Media kit template

A media kit template can be used by bloggers, influencers, and website owners to send their information and statistics to brands and the press. These can be used in Canva, Adobe etc. 

Average selling price: $10 +

Webinar slide deck

A webinar slide deck features slide templates that can be used for presentations, workshops or courses etc. Unless you’re offering a done for you option, these would just feature design elements where people can edit and place their text. 

Average selling price: $30 +

Canva website template

Did you know that you can host a website on Canva? Yes, you can build one page websites on this platform so offering a template for this can be profitable. You can design the template on Canva and share this with people when they purchase it. 

Average selling price: $40 +

Instagram templates

Instagram templates can be used for posts, stories, and carousels. The key here is to create them for a particular niche, such as real estate, beauty professionals etc. Selling a bundle tends to be more profitable. 

Average selling price: $10

Services and pricing guide

A services and pricing guide can be used by freelancers and other professionals for their client work. These templates can include a welcome packet or barcodes that clients can scan to pay for the work they’ve outsourced.

Source: Studio Loire

Average selling price: $30

Newsletter template

A newsletter template can be used by people to create an email newsletter for their subscribers. You can design a template for a specific email provider or create a general document for people to edit. 

Average selling price: $10

Facebook cover

A Facebook cover is a cover image that people can use on their profile page or group profile. This type of template is ideal for people who want to promote their business or personal brand. 

Average selling price: $5

Email signature template

An email signature template enables people to showcase their personal brand when sending emails. You can create templates for a specific email provider, such as Gmail, or use a Canva template so people can use it for any email platform.

Average selling price: $10

Etsy branding kit

An Etsy branding kit is specially designed for Etsy shop sellers. This means you’d create templates in the correct size for people to use on their Etsy storefront and in listings. Your templates can include mood boards, color palettes, logo templates etc. 

Average selling price: $30, more for custom made kits

Etsy sellers guide

An Etsy sellers guide is just that – a manual that helps people to get started selling on the Etsy platform. A guide is usually a mini-ebook, that may include illustrations, tables, and infographics. 

Average selling price: $10


Digital planners are incredibly popular right now, and they can include all sorts of documents like trackers, contact lists, calendars, financial files, and much more. You can create planners for GoodNotes, Xodo, and other apps. Alternatively, you can simply create templates that people can print out. 

Average selling price: $20

Planner inserts

If you’re selling planners, you could also sell planner inserts as an upgrade. These are added pages that people can put into their planners. Your inserts could include health and wellness, gratitude pages, finance, birthdays, important dates, and more.

Average selling price: $5

Business card

You can sell either digital business cards as a custom made option, or you could sell business card templates that people can edit. Business cards are popular with professionals so creating a beautiful design could be highly profitable.

Average selling price: $15, more for custom

Client welcome packet

A client welcome packet sets out what people can expect when purchasing a product/service. It can include an overview of the project, timeline, contact details, and other resources.

Average selling price: $20

Client offboarding packet

A client offboarding packet is given to people when a project is completed. This kind of template can include a customer satisfaction survey and project files.

Average selling price: $20

Client welcome kit

A welcome kit is similar to a welcome packet except it contains slightly more information, such as questionnaires, what to expect before and after the project, testimonials, package comparisons etc.

Average selling price: $20

Workbook template

A workbook template can be used by coaches or course sellers as part of their offerings. You could also sell workbook templates for content lead magnets and upgrades. 

Average selling price: $10


Checklists can be created for all sorts of topics, including cleaning, to do lists, chores, projects, packing for travel etc. You can sell these as templates or as complete checklists that people can print out. 

Average selling price: $5

Clip art

Digital clip art can be sold to people who want to create scrapbooks or want to make their own digital projects. There are many types of clip art you can make, including themed clip art or doodles.

Source: Anna Style Art

Average selling price: $20, more for bundle packages


Digital fonts can be used for both web and print projects. For example, people who want to use a unique font on their brand website or those making party invitations. You can sell individual fonts or font bundles.

Average selling price: $10, more for font bundles

Stock images

Stock images are ideal for people to use on their websites to enhance their designs or articles. You can sell stock images individually or in packs, depending on your niche and how you want people to use them.

Average selling price: $10 +


Digital mockups are perfect for people who want to showcase their products but don’t have the budget to hire a professional photographer. You can create mockups for books, posters, clothing, mugs, and more. 

Average selling price: $5 +


Worksheet templates can be used by creators or coaches by their students. You can also create worksheets for kids, such as learning to write or draw. These can be printables or templates that people can edit. 

Average selling price: $5, more for bundles

Seamless patterns

Seamless patterns are used in both digital and scrapbooking projects, or by those who are creating design projects. These digital papers can come in a range of designs. 

Average selling price: $5 upwards

Ebook templates

Ebook templates are popular with bloggers, eCommerce store owners, creators, course sellers, and coaches. Ebook templates can cover an array of niches like business, health, wellness, parenting, and much more. 

Average selling price: $15 +


There are so many invitation templates you can make – weddings, birthday parties, anniversaries, graduation, and housewarmings, to name but a few. 

Average selling price: $10

Resume templates

Resume templates can be made in Canva, Google Docs, Word, and other platforms. You can make general templates or tailor them to a specific industry. 

Average selling price: $10 upwards


Digital posters and artwork are popular with people who want to decorate their interiors. They can be in a certain style or genre, or catered towards a niche like baby and nursery. 

Average selling price: $10, more for unique styles

Certificate templates

Certificates cover kids’ achievements, course completion, birthdays, and weddings or for something unique. You can create editable templates for Canva, Adobe, and Powerpoint.

Average selling price: $5

Order forms

Editable and printable order forms are ideal for small business sellers or service providers like bakers, decorators etc. 

Average selling price: $5

Inventory organizer

An inventory organizer is used for business sellers or home organizers to help keep track of their stock or pantry items. You can create them in the style of a planner or simply design a log/tracker

Average selling price: $5, more for an organizer


Questionnaire templates help people to conduct market research, whether that’s for a business or 1-1 service. The selling price will depend on how many pages and questions are included. Your niche may also determine the selling price.

Average selling price: $20

Showit shop pages

Store pages or designs for the Showit platform normally include a homepage, about page, services page, blog page, and contact page. The customizable designs for the Showit platform can sell for up to $400. 

Average selling price: $200 +

Labels for organization

Organization labels help people to find items they’re storing in their homes or businesses. These may include items like laundry, detergent, spice jars, bottles, toiletries, etc.

Average selling price: Around $5

Custom portraits

Custom digital or illustrated portraits are popular with pet owners or those with children. With this digital offering, a customer will contact you with a photograph that they want digitized. You could then design this and send them the file so they can use it online or in print. 

Source: N L Digital Portraits

Average selling price: $10 +

Digital stickers

Digital stickers can be used by those who have digital planners. Alternatively, people may use them for all kinds of online projects.

Average selling price: $5

SVG templates

SVG templates are typically used by people who are creating designs with their Cricut/alternative machine. You can sell bundles of designs, or sell them individually. 

Average selling price: $5 +

GoodNotes sticky notes

Digital sticky notes are for the GoodNotes platform, where people may have a digital notebook, planner, or organizer. 

Average selling price: $5

Blank calendars

Blank calendars or calendar templates enable people to print them out to use within their homes or businesses. Additionally, people may decide to use them in their planners. 

Average selling price: $5 – $10

White label digital products

White label digital products are ‘done for you’ items with commercial rights. This can include things like blog posts, mini courses, lead magnets, ebooks, and more.

Average selling price: $40 depending on the product offered


Digital guides or ‘instruction manuals’ can be created for many niches, such as business, travel, and home. For instance, you can create a travel guide for a specific location. Alternatively, you could sell a photography style guide for budding photographers.

Average selling price: $30

Save the date

Save the date card templates are typically for brides/grooms who want to let family and friends know the date of their upcoming wedding. You can create printables or electronic save the date cards. 

Average selling price: $10

Product label

Editable product label templates are perfect for small business sellers who can’t afford to hire a designer. Product labels can be easily created and shared in Canva, making it easier for people who don’t have design software to edit them. 

Average selling price: $20 upwards

Affirmation cards

Digital affirmation cards can be printable for people to use on their spiritual journey. Additionally, you can offer templates for spiritual coaches to use with their clients.

Source: Sacred Creative Co

Average selling price: $5 – $10


Digital challenges can be something like a savings challenge which helps people to save money, or a wellness challenge that encourages someone to eat and drink healthily. You can sell them as a bundle or as individual sheets in the form of trackers and logs.

Average selling price: $10 upwards

Procreate brushes and stamps

You can create brushes and stamps for people to purchase for the Procreate app. This app is used by people that want to draw or write digitally. 

Average selling price: $15

Web icons

Web icons can be used for social media, web design, desktop, and much more. Bundles sell for more than individual packs.

Average selling price: $2-3, more for bundles


Digital brochure templates are ideal for real estate sellers, beauty therapists, tourist attractions, and more. 

Average selling price: $10

Lightroom presets

Presets for Lightroom are popular with content creators and influencers who want to edit their photos to look professional. 

Average selling price: $10

Scene creators

Scene creators are digital illustrations, text, or elements that can be used together to create a specific scene or background. They can be used by people wanting to create paper products, websites, blogs, or stationery items. 

Average selling price: $10

Phone wallpapers

Phone wallpapers can be used on most phone devices and can come in all kinds of designs to suit a range of niches. 

Average selling price: $3-4 per wallpaper

T-shirt designs

T-shirt designs can be used by print on demand sellers or ecommerce business owners who want to create fun or beautiful t-shirts. In addition to t-shirt designs, you can also sell designs for sweatshirts, leggings, and other apparel. 

Average selling price: $5 +

Gift tags

Digital gift tags make excellent printables, especially for people who prefer a bespoke option. Gift tags can cover an array of occasions like birthdays and weddings.

Average selling price: $5

Image mockups for physical products

Ecommerce owners may be searching for mockups for their items. For this type of digital product, you’d use an image of their product and add it into a particular setting. For example, you could add their items to an aesthetic background. 

Average selling price: $25 +

Samsung frame TV art

Samsung frame televisions have the option to show an image in the form of artwork for your wall. People who own this type of TV can add any type of picture to their device so creating digital art for this purpose can be a potential bestseller. 

Average selling price: $3 – 4

Event printables

Banners, tickets, and signs all come under the umbrella of event printables. There are a lot of options here – you could even offer seating charts and custom signs. 

Average selling price: $5 +

Menu/price list

Have you considered selling a menu or price list for small businesses? This can be a small or large digital product depending on what you want to offer your customers. Food business owners, spas, salons, photographers, writers, and other service providers may be in your potential clientele. 

Average selling price: $15 – 20

Kids activities

Most children require constant entertainment so how about creating kids’ activity printables? These can include games, reward charts, treasure hunts, escape room games, and more.

Average selling price: $10

Sewing patterns

Sewing patterns can be created for all garments, such as dresses, blouses, trousers, baby clothing, and even interior items like cushion covers. You can even make sewing patterns for toys. 

Source: Molko Studios

Average selling price: $10

Coloring books

Digital coloring books make great gifts and activities for all ages. You can cater to one specific niche or create coloring books for all different age groups.

Average selling price: $5 – 10

Recipe cards

Recipe cards can be printable or editable PDF files depending on what version you want to offer. These are popular with amateur cooks and bakers, as well as food and recipe bloggers. 

Average selling price: $10

Excel templates

Microsoft Excel templates are normally used for budgeting or bookkeeping. However, you can also make templates for habit tracking and project management. 

Average selling price: $10

Zoom background

With the rise in the number of people using virtual meeting platforms like Zoom, there’s an increased need for backgrounds, especially for people who want to keep their home location private. 

Average selling price: $5


Digital trackers can be used for weight loss, menstrual cycles, fertility, maintaining good habits, and more. 

Average selling price: $5

Cash envelope templates

People who are looking to save money can use cash envelopes as a money-saving method. Cash envelope templates are a printable option for this audience. 

Average selling price: $5 – 10


A website wireframe template is used for web design projects as a base. They help designers and business owners to create their full website by giving them a specific structure to build from. 

Average selling price: $25 +

Cake toppers

Printable cake toppers are easy to cut out and use to adorn celebration cakes. Toppers can cover all occasions, from birthdays to weddings and anniversaries.

Average selling price: $5 +

Party decorations

Party decoration printables include templates for signs, party bags, buffet labels, paper flowers, and much more.

Average selling price: $10 +

Cleaning schedule

For people wanting to organize household chores, a cleaning schedule is a perfect solution. You can also make cleaning planners, cleaning checklists, and logs for commercial properties. 

Average selling price: $10

Party games

Printable party games and templates can include scavenger hunts, guess who, song quizzes, most likely to, and other birthday, wedding, or baby shower games. 

Source: Morable Designs

Average selling price: $10 – 20

Grocery/shopping list

A grocery list template, either blank or pre-filled, is super handy for those of us who tend to forget important items when shopping. 

Average selling price: $5

Quilting + crochet patterns

Quilting and crochet patterns help crafters to create beautiful masterpieces. These are normally delivered in a convenient PDF guide. 

Average selling price: $10

Scrapbook and bullet journal layouts

Scrapbook and bullet journal layouts help people to plan out their journals/books. They can include specific pages to give them an overview of the content they should include. 

Average selling price: $5 +


Digital and printable bookmarks help bookworms to keep track of their much-loved reads. You could include a reading list tracker as an extra bonus to increase the value of this product. 

Average selling price: $2 – 3

Tumbler designs

Tumbler templates help shop owners and print on demand store owners customize their drinkware. 

Average selling price: $5 +

Digital pregnancy announcement

A digital pregnancy announcement is a modern way for couples to announce their upcoming new arrival. These can be custom made, or you can offer them as an editable template.

Average selling price: $10 + 

Secret Santa flyers

A secret Santa invite or questionnaire can make gifting presents during the holiday season much more enjoyable. While these are seasonal, you can rotate them with other seasonal digital product items.

Average selling price: $5

Scene transitions

Scene transitions can be used by gamers on Twitch, or by YouTubers who want to create more professional video content. 

Average selling price: $10


Printable placemats and placemat templates are a party must! They can also be used by childcare providers or people hosting events. 

Average selling price: $5 – 10


Editable flashcard templates or ‘done for you’ flashcards help students to revise for upcoming exams. 

Average selling price: $10

Mindfulness exercises

Mindfulness exercises may incorporate card decks, activity packs, and visual and audio tools to help people to relax. 

Average selling price: $5 – 50 depending on your offer

Table numbers

Table number signs are often used at weddings and large parties. If you’re artistic and able to offer beautiful signage, you may have a winning digital product. 

Average selling price: $10

Music sheets

A music sheet can be in blank template form to help music students practise, or you can offer song sheets of music tracks. 

Average selling price: $5 + 

Apple watch wallpaper

Apple watches and other high tech watches have the ability to show unique wallpapers. You can theme these for a particular time of year, such as the holidays or halloween. Alternatively, you can provide bespoke designs.

Average selling price: $3

Cross stitch pattern

A cross stitch pattern is usually a PDF download of a custom design. Cross stitchers can follow the steps of this pattern to make a specific pattern. 

Average selling price: $5 – 10

Wine label

Wine label templates or custom labels can be used at weddings or parties, or by people who want to gift a special bottle of wine. 

Average selling price: $5 +

Study guide

A digital study guide aids student revision on a particular topic. If you have knowledge of a subject, why not use your wisdom to create a set of study notes and tips. 

Average selling price: $30

Advent calendar

A digital advent calendar is a great way to engage users of social media platforms during the holidays. If you want to get creative, why not offer an Easter advent too!

Average selling price: $5 – 10

Itinerary template 

Itinerary templates for birthdays, baby showers and bachelorette parties can be digital or printable. An editable order of events is a great way for people to organize their celebrations with ease.

Average selling price: $10 +

Photoshop PSD files

Files for Photoshop are used to create text effects, elements, or edit images. For example, special watercolor effects. 

Average selling price: $10 – 20


Did you know you can sell mini service packages as a digital product? This could be 1 hour of graphic design or a short copywriting project where the client only requires your services for a minimal period of time.

Average selling price: $100 upwards depending on the service

Stock videos

Stock videos are generally used for social media platforms or by businesses that require stock footage on their website. 

Average selling price: $25 + depending on the length of the video


Digital toolkits cover an extensive range of niches. For instance, you could create a digital abundance toolkit for people who want to manifest money. Alternatively, you could make a wedding planning toolkit for people planning their upcoming nuptials. 

Toolkits tend to include several types of products like guides, checklists, trackers etc.

Average selling price: $50

Notion templates

Templates designed to be used on the Notion platform are growing in popularity. Notion enables people to organize their work or personal projects.

Average selling price: $15 – $25

Photo retouching

If you have the knowledge, photo/image retouching is a service you can sell for people who require editing for their personal or business projects. 

Average selling price: $50


If you have skills or knowledge in a particular field, you can offer digital consultations. For instance, weight management, exercise, getting clear skin, business, healing, therapy, etc. You can also offer consultation templates for other service providers. 

Average selling price: $50 upwards depending on the service


Digital training can be offered in the form of videos, text, audio, or as a package of all three mediums. You can offer training for a particular tool or software, or for a certain skill like growing a business, mentoring employees, leadership, health and safety etc. 

Average selling price: $100 +

Lettering templates

Lettering templates are perfect for use in calligraphy and lettering projects. These help people to practise the craft of hand or digital letting so that they can improve their skills.

Average selling price: $10

Is selling digital items on Etsy profitable?

It can be profitable depending on the overall digital products you’re selling, the price, and your reach. 

It’s easy to make and sell digital items on Etsy since anyone can do it. However, many digital products are saturated so you’re competing with hundreds (sometimes thousands) of other sellers, meaning it can be difficult to make a sale. 

Let’s look at an example. If you search for Instagram templates, there are over 117,000 results. That’s an incredibly high amount of competition if you were to sell this type of digital product:

To increase your success selling digital products on Etsy, you’ll need a strategic marketing strategy, such as using social media to build an audience. You’ll also need to choose the right type of product that’s in demand with not a lot of competition. Then, you’ll need to consider your pricing and ensure you’re offering value to customers. 

Rather than using Etsy, I suggest setting up your own website and selling your digital products from there – this is covered in the next section. First, let’s look at the potential profit of some popular digital products. 

Potential profit of popular digital products

Digital productSelling pricePotential profit
Ebook $9.99$6.99
Online course$197$147
Digital art print$25$20
Planner template$9.99$6.99
Wedding invitation$19.99$14.99
Embroidery pattern$7.99$5.99

Keep in mind that this is only a guideline, and you’ll need to consider factors like demand, marketing, online competitors, and the time and effort spent creating your products. 

It’s also important to consider fees, especially if you’re thinking of selling on Etsy.

Etsy charges sellers a range of fees for selling products on their marketplace. These include:

  • Listing fees – Etsy charges a listing fee of 20 cents per item for every product that you list for sale on the platform.
  • Transaction fees – Etsy currently charges 6.5% of the price of your product plus the amount you charge for shipping and gift wrapping. This doesn’t include any additional sales tax you may be charged, depending on where you’re selling from.
  • Payment processing fees – As Etsy uses third-party payment processors, you’ll also be charged a fee for using their service. This fee depends on the payment method used and the location of the seller and buyer. 
  • Optional services – Etsy also has extra charges if you use any of their optional services, such as promoted listings, offsite ads, and Etsy Plus subscription. 

In other words, Etsy fees can mount up. Even if you sell a couple of products, you’re going to be paying out a chunk of your revenue in fees. 

A Better Place to Sell Your Digital Products

An alternative to Etsy is to sell your digital products via your own website. Now, this method also requires you to build your own audience, but you have 100% control of your website. 

Here are some of the advantages of selling on your own website rather than Etsy:

  • Control how it looks
  • Only pay monthly hosting fees
  • Can sell as many or as little digital products as you like
  • Your competitors won’t be shown on the same page as your products – this is something that Etsy does!
  • You can sell your website and business down the line – you can’t sell an Etsy store

Setting up your business and website is easier than it sounds. Here’s a process you can follow to set up your own digital product business.

  1. Find your niche. First, it’s important to identify a specific niche rather than simply trying to target everyone. This will help you attract customers who’re interested in the products and content you produce. For example, you could create digital downloads related to weddings. 
  2. Build your website. Next, you need to purchase a domain name and set up your website. I have a tutorial on how to do this here – it’s exactly the same process as if you were starting a standalone blog. 
  3. Consistency is key. To build an audience of customers, you need to provide regular, high-quality content. This will help to establish you as an authority in your niche and keep people coming back for more.
  4. Promote your business. Once you have your website up and running, you need to spread the word about it. Share your content on social media, participate in online communities related to your niche, and consider guest posting on other blogs to get more exposure.
  5. Engage with your audience. Establishing a relationship with your audience is crucial to building a successful business. Respond to comments, ask for feedback, and engage with people on social media and email to build a sense of community.
  6. Use search engine optimization (SEO). By optimizing your website for search engines, you increase the chance of your content being found by people searching for related topics. This drives traffic to your blog and expands your audience.

Overall, building your website and audience takes time and effort, but by following these tips, you can start to see results.

How To Create Digital Products

So, now you know the steps to getting started with a website, you’ll need to know how to create digital products. 

Here is a guide to help you make the start:

Determine what your target audience needs

The first step in creating a digital product is to identify what your target audience is struggling with. This will help you to create a product that meets those needs. For example, if you’re targeting the wedding niche, your audience is probably looking for beautiful invitations they can send to friends and family. 

Develop your product

Next, you can start developing your digital product. This involves creating the content or functionality of your product, as well as designing any necessary graphics or visuals. If you’re looking for an easy website to use, I suggest Canva. You can get started with the free version and explore the various digital elements to practice design. 

Test and refine your product

Before launching your digital product, it’s a good idea to test it with a small group of people to get feedback and make any necessary adjustments. This helps to ensure that your product meets the needs of your target audience, meaning it’s more likely to be profitable.

Determine your pricing 

Once you’ve created your digital product, you need to decide how much you will charge for it. One way to do this is to see what your competitors are charging. You could also offer a special pre-launch price to drive sales. 

Launch and promote your product

After launch, start promoting your digital download to your target audience. This may involve creating marketing materials, such as landing pages or email campaigns, or using social media or paid advertising to reach potential customers.

Monitor and analyze your sales

As you start selling your digital product, it’s important to monitor and analyze your sales to understand what’s working and what could be improved. By continually optimizing your product and marketing efforts, you’ll give yourself the very best chance of success. 

How to choose which digital product to sell

If you’re struggling to narrow down your choices, here are a few steps you can take to decide on which digital product to sell:

Research your market

Research your niche market to understand the demand for different types of digital products and the competition. By doing this, you can identify opportunities and gaps in the market, making it easier to choose a product that has the potential to be highly profitable. 

Consider your skills and expertise

Consider your skills and expertise when choosing a digital product to sell. For instance, if you don’t know how to sew, then you’re probably going to find it difficult to produce a sewing template. Take advantage of your existing knowledge and skills, rather than trying to learn a new skill set from scratch.

Validate your product idea

Before committing to a specific digital product, do some market research and get feedback from potential customers. Ask your audience what they want to see, or ask people on forums within your niche for their ideas. 

Choose a product you’re passionate about

Finally, choose a digital product that you’re passionate about creating and selling. It’ll make the whole process much more enjoyable if you’re working on a project you love. 

Overall, choosing the right digital product to sell will depend on your specific goals, audience, and market. 


Do digital items sell well on Etsy? 

There are several best selling digital products on Etsy.

Some of the top selling digital products on Etsy include digital art prints that can be downloaded and printed at home, at a local print shop, or online. 

Also, digital planner templates, stickers, invitations, digital fonts, and digital patterns and graphics are highly profitable on Etsy. 

It’s important to note that the popularity of specific digital products on Etsy can vary over time.

What digital products are most profitable?

The profitability of a digital product depends on a variety of factors, including the demand for the product, the competition in the market, the quality of the product, and the pricing strategy.

With that said, some types of digital products tend to be more profitable than others. For instance, digital products that solve a specific problem or meet a specific need.  Digital products that offer a solution to a problem have a clear value proposition for the customer. An example of this is budgeting or finance trackers which help people to manage their money. 

Digital products that target a specific niche or market may also be more profitable because they may have less competition and may be in higher demand among a focused group of people.

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